"Your Online Profile Is Now Your First Impression" Erin Gargan

1. Are you serving your online community? Erin discusses the importance of,"Serving not Selling" and whatever your reason for being on social media it is always important to think about how you are coming across on the digital airways. Whether or not you think your online presence is important to your current job situation, it is a well-known fact that employers are now taking people’s social media profiles into account, during the hiring process. So take a few moments to glance over your favorite social media app and look at it from a visitor’s perspective. Would you want to know you?
2. Is Your Content Shareable? Erin talked about shareability of content and this was a big ah-ha moment for me. If you are using social media to strengthen your brand, notice how many shares your posts are getting versus how many likes. This is a great indicator of how much your content is resonating with your friends, audience and customer base.
3. How Is Your Heart Connection With Social Media? Erin spoke about the shadow side of social media and I am a big believer of checking in to see how your heart feels when you are online and looking at everyone else’s posts. More importantly, notice if you are managing technology or it is managing you. First thing in the morning are you able to spend time with your family before spending time on Facebook. Last thing at night are you watching everyone else’s life scroll by on your screen or are you actively involved in your own life and creating meaningful moments with your family and loved ones? Set the intention to not be online for the first 30 minutes in the morning and the last 30 minutes at night. It sounds simple but you may be surprised as to how challenging this could be.
4. How strong are your online relationships? Erin talks about the importance of creating a true connection online before pitching or selling to the person on the other end of your communication. Is there someone you would like to get to know better? Perhaps, someone you would like to have as a mentor, or someone that you admire and respect in your industry? Write down 3 ways that you could help this person and make their day-to-day life a little easier. Learn what they are working on and what their likes are outside of their business world. A little research and a small offer to help and give, instead of an ask and take will go a long way to getting someone’s attention and cultivating new and meaningful relationships.
5. Are you putting your best foot forward online? Erin talked about the importance of being your best self online. She talked about the importance of a good picture – simple yet so many of us do not have a profile picture that represents the best version of ourselves. Pop back online, look at your current profile picture and make sure that how you are showing up online is a great representation of the best version of the offline you.

"Be Likable, Credible and Trustworthy" Erin Gargan

I first met Erin Gargan at the 2016 ISPA Convention that took place in Las Vegas. I heard Erin speak and was instantly a fan. A millennial who is crushing online media, Erin shares so many terrific insights around best practices when it comes to social media.

We begin our conversation around the work she does with companies but stay tuned as we pivot the conversation into how we can use social media to deepen our connections and expand our reach even if we work for ourselves. Erin discusses the importance of, "Serving not Selling" and whatever your reason for being on social media she shares the top strategies to think about when considering your online audience.

We discuss the millennial question that went viral a few months ago, and I have included the link to this interview with Simon Sinek below. Erin also talks about the shadow side of social media and the importance of balancing our screen time with face to face time. I love Erin's take on social media and that it is not the posts that we put online that will make the impact, but rather "how shareable" the information and inspiration is that we decide to post.

We end this interview with discussing how to best influence your online dating profile (should you have one) to attract the right types of people to you and into your life. Whether you are dating online, your business is online, or you are online for social media only, you will walk away with tons of new insights as to how to make technology work in your favor.

Connect With Erin Online and Social Media

Website

Socialite Agency

Facebook

Twitter

LinkedIn

Mentioned In This Show

The Little Red Book Of Selling by Jeffrey Gitomer

Simon Sinek - The Millenial Question

More About Erin

Erin is the founder of Socialite Agency, an award-winning social media, and sales training agency. Erin is also the author of "Smart Social: Evolving Your Sales Strategy for the Digital Age" available in bookstores September 2017. Her clients include The Oscars, Mercedes-Benz Fashion Week, ABC/Disney Television, VISA, Nelson Mandela's Legacy of Hope Foundation and others. Erin has been featured in Forbes, BusinessWeek, Business Insider,  iTunes ‘Top Entrepreneurs’ Podcast, and has presented at dozens of conferences nationwide.

The Orange County Business Journal named her one of their top “Women in Business.” The Interactive Media Awards honored her team with “Best Facebook Application.” The Professional Convention Management Association awarded Socialite Agency with "Best Social Campaign 2016." Since 2004, she’s worked in the social media, events, and digital marketing spaces for over 100 brands.

"We Make Our Own Future, We Make Our Own Fate" Tracey Mallett

It was so fantastic to finally catch up with my fellow Brit Tracey Mallett. Even though we had been fitness friends for over two decades, we had never really sat down to discover how very similar our backgrounds were. Here are my five favorite takeaways from this week's conversation with the creator of Booty Barre, Tracey Mallett.

1. How does social media impact your heart? Are you inspired and motivated or comparing and contrasting?

2. How is your relationship with your diet and exercise? Are you at peace? Is there something you could change in your day-to-day choices or in the choices you make with the internal conversations you have, that would allow you to be kinder to yourself?

3. Is there something that you excel at that can fill a gap in the hearts of those around you? Tracey talked about her niche filling a need. Perhaps your next step is already inside of you. What can you bring to the world to leave it a little better than when you entered?

4. How is your stress level? The world will throw you a pebble a rock and then you run into a brick wall. How do you manage stress? Life is stressful but how do you manage life?

5. Is there something from your past that you loved to do that you can do more of in the present? It doesn’t have to be complicated, but it does have to be something that you love and that allows you to drop into flow? That sweet spot where time disappears and your worries slide away.

"Work Around The No" Tracey Mallett

I had no idea that Tracey's and my backstory, on how we entered the world to fitness were so similar. After years of auditions in London and both of us becoming tired of the day to day grind, although at different times we both decided to audition for a cruise ship and that is how we came to the United States. It was also through working on the cruise ships at sea that led us to the high seas of fitness.

We talk about how we both were enamored with America and in the back of our minds, even though we didn't know how we were going to get there, we both knew that this was the place we needed to be. Tracey and I share our love of England, and we also talk about the difference in mentality between the English where we are warned not to dream too big and get too big for our own good versus the United States where you are encouraged to dream as big as you can.

Tracey shares the 10,000 hours that led to her “over overnight success” and the resilience it took to stay afloat during the long hours and many days of not knowing if her future was certain as she created Booty Barre. It was when her back was up against the wall and money was tight that she decided to step into the next phase of her business and create her own methodology. She shares the hard, hard, work it took to get to where she is today and that it was her work ethic and working around the no's, that brought her to where she is today. Tracey talks about how the barre work is something that she had been studying since she was 16 and at the Italia Conti School and it made complete sense for her to progress into creating her own methodology.

We discuss her relationship with food and exercise and that it took some ups and downs to come to arrive at a place of peace that she has these days in terms of her fitness and body image. We also talk about social media. Tracey finds it a positive influence for her business and also the negative effects that can happen if we don’t keep our expectations real.

We go back to when Tracey's life was put on hold when she found out that she had a brain tumor that was the size of a golf ball. After seven hours of brain surgery, Tracey thrived and rehabbed quickly. However, the lessons she learned through this process have transformed her life today. She has become a warrior for wellness and insists on not always taking the first answer, especially when it comes to your health. Trust your intuition and listen to your body.

Connect With Tracey Online and Social Media

Website

Instagram

Facebook

Twitter

"Everyone Needs To Hold Their Well-Being Sacred" Lisa Druxman

I first met Lisa over 10 years ago at an IDEA Fitness Conference. When I looked her up recently I was both inspired and thrilled to see how quickly her company had expanded. Lisa brings so much wisdom and heart to all that she does and she is a big believer in keeping it real. Here are my five favorite takeaways from this week's conversation with the founder of Fit 4 Mom Lisa Druxman.

1. What makes you different? What makes you unique? Lisa talked about using her differences to make her stand out and create an impact of good in the world. These are probably some of your biggest gifts in disguise. Is there some part of you that you have been hiding or pushing aside as it makes you feel as though you don’t fit in?

2. What if the very thing that you thought needed to be hidden is the very thing that is going to make you stand out and make a difference?

3. What are your MIT’s? Your Most Important Things? Lisa talked about her MIT’s – Most Important Things. In a world that can often move us into overwhelm and overdrive can you pause to reflect on what is important to you. Can you begin each morning by listing your top three MIT’s? These will be the priority for you and allows you to create a to-do list that short, powerful and in alignment with your values.

4. Can you train Your brain to say "Yes And" to life? Lisa talked about how our brain can be our biggest asset or liability. Which thought is letting you down? What is your brain telling you – an untruth - that is stopping you from stepping into your greatness?

5. Can you partner up with someone who fills your gaps? Lisa talked about the importance of delegating and surrounding ourselves with people who can fill in the gaps. Ideas die in isolation and thrive in collaboration, can you team up with someone who is a great balance to your skillset and work together to get your ideas and dreams out into the world.
How is your checklist?

Did you fuel yourself today?
Did you move today?
Did you “be” today?
Did you reflect today?
Did you give today?

"The Things That Make You Unique May Be Your Biggest Gifts" Lisa 

In this episode, Lisa shares how she began Stroller Strides during the first few months of being a first-time mom. Finding that she had so many questions and was also in need of a community of like-minded people, she decided to bring together 4 moms to workout and from that small beginning and an unexpected television opportunity, it turned from 4 to 40 participants overnight, and that was just the beginning.

Lisa discovered that she had tapped into a market that was not only needed in California but across the country. With heart and hustle, she quickly turned her one-woman show into a franchise Fit For Mom.

Lisa shares her thoughts on the power of community and how important it is to find your tribe during all stages of motherhood. We talk about the importance of sharing and showing the chaos as well as the good, as it is in struggles that true connection occurs.

During the conversation, we talk about the importance of delegating to others and surrounding yourself with people who can complement out strengths and step in to fill the gaps.We also discuss the balance (is there such a thing) of life and motherhood and Lisa shares strategies on how to create a life that allows you to go with the ebb and flow of the day to day.

Lisa shares her top tips for busy moms and gives advice on how to deal with overwhelm. She also shares her thoughts on the importance of reflecting versus goal setting. She also encourages us to prune what’s in our life so that you can carve out the extra time to do the things you love with the people you love.

More About Lisa

Lisa Druxman is a nationally recognized speaker, author and expert in the field of fitness, and particularly pre/postnatal fitness as the founder of FIT4MOM, the world’s largest wellness company with fitness programs exclusively and thoughtfully designed for moms. As the creator of an empire around healthy motherhood, Druxman is best known for her dedication to raising healthy moms and healthy families.

In 2001, Druxman became a mom and an entrepreneur. She was looking for a way to blend her passion for fitness with motherhood. “I decided to create a workout that I could do with my baby,” she recalls. “I didn’t want to miss a moment of his new life but also knew that I needed to take care of myself.” From there, she created an exercise routine for new moms and realized that other mothers would benefit from working together to restore their well-being.

Druxman now leads a business that brings exercise, companionship, and support to tens of thousands of moms around the country. She started with Stroller Strides® and over the years added Fit4Baby®, Stroller Barre® and Body Back®, now all the classes that make up FIT4MOM, one of the fastest-growing franchise businesses in the country.

With a Master’s degree in Psychology, Druxman has been studying exercise adherence as a certified fitness professional for nearly 25 years. She’s been featured numerous times on The Today Show and has made guest appearances on Montel, CNN, Inside Edition and more. Lisa’s articles and story have been featured in parenting magazines such as Pregnancy, Parenting and Baby Talk; fitness magazines such as Fit Pregnancy, Shape and Self; and business magazines like Entrepreneur and Working Mother.

In her 15th year of successful business, Druxman is inching closer to her mission of positively impacting a million moms – helping them all gain strength in motherhood. In 2017, she will continue to host the Empowered Mama podcast and release her second book.