"Be Amazing, Wherever You Are Planted" 

About Today's Guest

Trina Gray is the 2018 IDEA Fitness Leader of the Year. She is an internationally recognized fitness entrepreneur who owns two health clubs in rural Michigan, where she has lead a crusade against obesity and sedentary living. Her clubs, Bay Athletic Club and Bay Urban Fitness, transform lives and celebrate people. She created the Corporate Fit Challenge workplace wellness program and is sold worldwide. She founded an online coaching team for women in fitness through Beachbody, called Team Rockstar Fit, and is one of the top coaches in the country. She is a mom of two amazing teenagers and teaches others to live their life with purpose and freedom.

Stay In Touch With Trina

Website

Team Rockstar Fit Website

Instagram

Facebook

Twitter

Mentioned In The Show

The Compound Effect by Darren Hardy

How successful people think by John C. Maxwell

Big Magic by Elizabeth Gilbert

The Mastery Sessions Podcast by Robin Sharma

The Life Coach School Podcast by Brooke Castillo

Show Notes

We begin the conversation as I normally do, by going back in time to how I first my guest. I really only met Trina quite recently, when we were both speaking at a Women’s Leadership Event at World IDEA and I was immediately a fan.
Trina shares that she originally went to school for journalism, envisioning herself on 60 minutes as a famous broadcaster and journalist, traveling the world. She was on that path in college writing for her local school newspaper and the Milwaukee Journal Sentinel, but along that journey she realized had lost sight of her own personal self-care habits, not eating well, not exercising and not sleeping enough.

Deciding she needed to get herself in shape she went to the University of Wisconsin Recreation Center for Students but her first experience was one of not fitting in, feeling out of place and so she turned around and left. This first impression memory would serve her well down the road, as she built her own career in fitness many years later.

It took a personal invitation from her mother to a family-owned community health club that began her exploration into the world of fitness. With her mom beside her, Trina went to a high-low class at Prairie Athletic Club in 1997. While she went to the back of the room she felt as though she fit in and became a regular. Through another invitation, this time by an instructor she eventually moved from taking the class to teaching the class.

Trina eventually moved from her home town to a rural town in Michigan and I found herself as a young married woman, now unemployed in a community where she knew no one and no one knew her. So she did the only thing she did know how to do and that was to teach group fitness classes.

She built incredible relationships through her classes and fast forward several years she expanded her career to span across the United States as Master Trainer for Turbo Kick, whose creator we had on the show recently – Chalene Johnson.

By traveling across the USA and seeing many other clubs, a seed was planted that maybe one day Trina would own a club. A few years later, through relationship building, a ton of heart and hustle Trina opened the doors to a large medical-based health club. In the preparation phase, Trina understood that she had no experience in running a club and so she reached out across the country to the people she had met on her travels and asked them two questions:

If you could do it all over, what would you do differently?

What are the biggest complaints you get from your members?

Throughout our conversation, Trina talks about how to move through the negatives and the disappointments. She reminds us to keep asking the important questions:

Why am I doing this?
Who am I doing this for?
Where am I going?

She also encourages us to remember the importance of creating more than one revenue of income. She shares that it was never her vision to live paycheck to paycheck and do fitness just because she loved it. She believes (as do I) that wellness should pay well. Wellness is as important as acute care that and that if you're going to be in the fitness industry, don't be in the fitness industry to be broke.

Trina is also a Beachbody Coach and she leveraged her coaching by teaching what worked for her in business to other women in the industry. Through her experience and skill set, she shows others how to make an impact and an income, without always have to show up physically in person.

She shares a fantastic exercise for the times when you are searching for more clarity:
Pull out a blank piece of paper and write down:

What would your ideal day look like and be something that you can get behind right now? What time would you get up? When would you do your own workout? Who would you work with? Where would you be working? What would your schedule look and feel like? When would you have time off? What kind of time would you spend with your family?

This is a terrific way to get super clear on your personal values and vision for the future.

Trina ends our conversation with a fantastic reminder that “you have to find discipline over motivation.” So perhaps take some time to do the self-reflection exercise above and use that as your discipline driver for your future.

"Your Questions are My Feedback, Ask Questions, Ask Questions, Ask Questions"

About Today's Guest

Shannon Fable, Executive Vice President of Learning & Product Development for the FIT4MOM® Franchise, is an experienced business and program developer in the health and wellness space. With over 20 years in the industry, Shannon has presented and educated in six continents on group fitness, personal training, management, business development, and time management. With a proven track record for assessing needs and developing programs, systems, and structure for a wide variety of businesses in the fitness industry, she has helped impressive brands such as Anytime Fitness, Schwinn®, Silver Sneakers, Power Systems, ACE and BOSU®.
Shannon, honored as the 2013 IDEA and 2006 ACE Instructor of the Year, is a certified Book Yourself Solid® Business Coach interested in helping fitness professionals navigate the industry and make more money. She is the owner of Sunshine Fitness Resources, sits on the Advisory Board for the Association of Fitness Studios and serves as Chair of the American Council on Exercise’s Board of Directors.
Shannon has presented at a number of industry shows such as ECA, IDEA World, IDEA PTI, Asia Fitness Conference, SCW, DCAC, IHRSA, Club Industry, Canfitpro, and AFPA. She is a frequent contributor to industry publications such as the IDEA Fitness Journal, Club Solutions Magazine, IHRSA, the Anytime Fitness Blog and more.
Most notably, along with her developer husband, she co-created and founded GroupEx Pro®, a revolutionary software designed to streamline and operationalize the management and marketing of group fitness programs for health clubs, which they recently sold to Daxko.
Shannon holds ACE Personal Training, Group Fitness, and Health Coach certifications, as well as AFAA National Certification.

Stay In Touch With Shannon

Shannon's Website

Fit4Mom Website

Facebook

ACE Fitness Facebook

Instagram

Twitter

Mentioned In The Show

No Sweat by Michelle Segar, PH.D.

Show Notes

As always, I begin the show by asking my guest how they got into the industry of fitness. Shannon shares that “I traded an eating disorder for an exercise disorder and the rest is history.”

Shannon’s expertise of her past was as a former dancer and cheerleader, and as she liked the music and the movement found in the world of group glasses, that is where she put her focus at first. After joining a mentoring program, and after not much time in the program, Shannon was soon teaching on a regular basis.
She was part of the first group of fitness instructors to teach Body Pump in the United States and it was that experience that began her fast track forward within the industry.

We talk about what it takes to gain the courage to move forward and up and Shannon shares that at first, it was the fact that she was naïve and didn’t realize how hard it would be. Then she believes it is about asking yourself what is the worst that could happen, and then doing your best to swim to success. Shannon also shares an important point, that when people see something in us and give us an opportunity – believe them. They would not put you in a position to soar if they didn’t believe you would be able to meet the challenge ahead.

We talk about what it takes to become as fully prepared as possible and Shannon invites us to ask questions, ask questions, ask questions. Shannon reminds us that we do not need to know everything about everything. Find your love, find what you are passionate about and then do a deep dive into that area and then get help and reach out to others for their expertise when you need it. She encourages us to experiment, experience and explore all the various options within the industry. Also, understand how what you do also fits into the bigger picture of the industry in general.

We both discuss how we have been sidelined by an illness or unexpected life event and the importance of cultivating a way to still keep income coming in, even in the event that you cannot show up physically. We share our thoughts on the gig economy and trading time for dollars, where many of us ask for more money and do more things, but haven’t fully thought out how do we make money without showing up? It is a discussion about not putting all of our eggs into one basket, and if we are putting all our stock into our body then what happens if that body crashes?

We both agree on the importance of setting aside dedicated time, proactive time to look outside of our industry and learn about business in general. Shannon shares that her morning reading includes: Books on Productivity, Leadership and Sales & Marketing.

Shannon encourages to look at what other people have done, look at their map, study their map, be inspired by their map, And also trust that yours might be on a parallel track, but it's going to diverge at some point if you're going to make it and sustain it. Use others for motivation and inspiration but at the end of the day, you will need your own GPS to create your unique path to success.

Shannon invites us to reconsider our ideas about what fitness means. To drop our thoughts about what we think it has to be and embrace what people want to do and then help that plan work for them. She believes that it has got to become more individualized, more holistic, more about moving and being, versus exercise and doing. That fitness is truly a mosaic and that we have to embrace how a person weaves it together so it can fit into their life, and then create that experience for them.

We wrap up the show by revisiting the idea of experiencing and experimenting. Learn by reading, learn by watching others, learn by getting out into the world and doing many things. This will help you find your own GPS and navigate your road to success.

It Is Important to Honor People's Time

About Today's Guest

Keith Irace is the Vice President of Group Fitness at Equinox Fitness Clubs, where he has been a member of the team for nearly 16 years. An industry veteran who has held leadership positions and taught classes for over 25 years, he has been part of vibrant fitness communities in Chicago, Los Angeles, and New York.

While a graduate student in his home town of Chicago, a part-time front desk job at a fitness club sparked a passion for the industry. After earning his BS in Communications from the University of Illinois at Champaign-Urbana and an MS from the Medill School of Journalism at Northwestern University, Keith immediately became a full-time fitness professional.

A move to Los Angeles led to a 7-year stint as a writer/producer/performer/group fitness instructor (everyone in LA is a multi-hyphenate) after which he returned to a full-time career in fitness with Equinox in 2003. Keith has been certified by ACE and AFAA along with specialty equipment training for ViPR, TRX, Kettlebells, CrossCore 180 and indoor cycling certifications from Schwinn, Stages, Spinning, and Reebok. He has completed the Equinox Pilates Mat certification and completed countless hours of continuing education at conferences and seminars.

Keith currently resides in New York, where he is enjoying living in a high rise building, walking places and re-acquainting himself with the weather.

Show Notes

We begin by sharing how we both met many years ago when I took Keith’s cycle class in Los Angeles. Over two decades later I am still a regular in his class, although now it is in NYC.

It was when Keith was in graduate school in Chicago, getting his masters in journalism that he got a part-time job at a fitness club in Chicago working behind the front desk. He would stand behind the front desk and watch the instructors and classes and that became his catalyst to move into the industry.

As with many other guests we talk about the importance of finding a mentor and the fact that wherever you are in the industry, there's always someone ahead of you and always someone behind you. That knowledge cannot be owned and when we can ask for help and then later offer help, it becomes a circle of mentorship.

We talk about Keith’s career and how over the course of sixteen years he moved from being an instructor, to Group Fitness Manager, Regional Manager and now as VP of Group Fitness. Keith shares that even as VP, he still teaches as it feeds his soul while also giving him time with members.

Keith talks about the importance of listening, being present and at the same time honoring other people’s time. He goes on to talk about curating an experience from start to finish, versus simply teaching or coaching a class and the importance of being really thoughtful with everything that you do. Starting with something as simple as just being in the studio early and then anything that you can add that feels like it is a nice customer service touch that you can make as a curated experience of your own. He reminds us that we can learn something from everybody and there's always room for us as we grow and learn from those around us.

We move on to talk about the importance of using social media to connect with your clients and students and the importance of being as authentic in your social media profile as you would be in your real life teaching.

Keith shares his thoughts on how to succeed, especially when first starting out. He encourages us to find the best team and get on it, because you're going to accelerate your career by being around all the rest of the best people. People become successful together as groups and as teams. If you're not ready to do all of your own program design, find somebody who will give you a leaping off point so that you're doing something that's smart and real and authentic. He also reminds us to get feedback from as many people as we can.

Further along in our career, Keith suggests we find a lane and go all in to that area. It may be content creation, it may be management or maybe you create a lane of your own. Keith suggests that we get incredibly good at one thing that will give you a stand out profile. Own your expertise and be an expert at that thing you want to be known for. This will always be a really powerful indicator of your success.

Keith also reminds us about the importance of - right time, right place, right brand, right moments. Meaning that just because you may hear a “no” it may only be that the timing was not right. Do not let a short term “no” derail your long term “yes.”

Keith shares the importance of self-examination and trusting your gut. To take the time and ask yourself, “what do I need? What do I want?” Along with that, as you move ahead, Keith talks about the importance of constant learning. When we are constantly a student it allows us to keep feeling fresh and full of ideas, inspired to wake up every day and just devote yourself to what you do.

We close the conversation with Keith talking about the importance of managing time – your own and everyone else’s. To really manage your day with the discipline of saying, I am going to be on schedule and prepared. As a practice, honor your time, honor your schedule. Honor other people's schedules and it allows you to just be prepared for whatever may come your way.

Right time, right place, right moment.