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Syndication

"Always Begin With The Customer In Mind"

About Today's Guest

Brynn Putnam is the founder and CEO of ​MIRROR​, a fitness technology company poised to revolutionize the way people work out by bringing the boutique studio experience in-home. For more than a decade, Brynn has been well-regarded as a pioneer of the fitness industry. She started her career as a professional ballet dancer for the New York City Ballet, spending years training to peak performance while also working in some of New York City's top gyms and boutique fitness studios. In 2010, Brynn took her learnings from elite trainers and physiologists across the nation and founded Refine Method, the acclaimed fitness studio dubbed “Best New Workout” by ​New York​ magazine. Now, Brynn is applying her deep expertise in fitness, both as an entrepreneur with a proven track record and an accomplished athlete, to transform the fitness industry again. Brynn graduated from Harvard University with a B.A. in Russian Literature and Culture and is based in New York City.

Stay In Touch With Brynn

Refine Website

Mirror Website

Instagram

Facebook

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Show Notes

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Direct download: Episode_99_BrynnPutnam_ThePerfectionDetox.mp3
Category:Health -- posted at: 5:00am EDT

"Fitness is Too Important To Be Boring"

About Today's Guest

Michael Piercy is the owner-founder of The LAB, a member of the Under Armour training team and a TRX Master Course Instructor and Global Presenter. Mike is the recipient of two of the most prestigious awards in the fitness industry the 2017 IDEA Personal Trainer of The Year Award as well as 2013 TRX Overall Instructor of the Year award given by his peers and colleagues for a great attitude, community spirit, and inspirational teaching.

Michael came into the fitness industry full time following a career in professional baseball in which he played for Major league organizations consisting of (Pittsburgh Pirates, New York Mets, Montreal Expos. Mike has had the pleasure of working with and creating programs for many athletes from a vast array of major sports including competing athletes in the NFL, MLB, and NBA.

Stay In Touch With Michael

Website

Facebook

Instagram

Show Notes

Michael got into fitness to stay off the streets. At the age of 15, his mum signed him up to help out at a local health club to help him stay out of trouble. Michael also became fascinated with his elder brother's weight set and to help him not use it all the time, his mum purchased a Hulk Hogan Kit for him to use. Jump rope, a cassette tape, and some instructions later – Michael began to deepen his commitment to the world of fitness.

He got his start in a large gym chain which enabled him to experience the many different aspects of a health club. Michael encourages new trainers to also try this entry point when starting out. You will learn a lot about what to do and then also a lot about what not to do. You can gain a tremendous amount of experience in a shorter period of time when you have so many different elements of fitness in one location.

Michael moved into the world of baseball when he was drafted by the pirates. He spent 99.9% of his time in the minor league which taught him many valuable lessons. In the minors, you have to do everything yourself for the most part. You're your own strength coach, you travel a lot, you learn to eat a little bit better and in turn, become your own advocate for a healthier lifestyle.

When talking about what Michael learned from his time in baseball that he carried with him into the world of fitness he replied with, “It would be split-second adjustment.” The ability to be able to adjust to certain things when things sometimes go your way and when things sometimes don’t. During his time traveling in baseball he also learned of the importance of being able to get on with many different personalities, cultures, and people from around the globe, this too has also served him well inside of the fitness world.

Michael shares how his world expanded when he attended his first fitness conference. He was captivated by the energy and the other attendees and saw there was an entire fitness world outside of New Jersey that was waiting for him to step into. After working hard and applying several times, he became a brand ambassador for TRX and his career was put on a jumpstart.

Michael shares the importance of asking the right questions when it comes to building your future and to also set meaningful and inspiring goals. He invites us to do goal setting every year. Write down your goals, write down what you want your life to be like, write down how you want your business to be. Write it down in as much detail and breakdown into as many micro-steps as possible. Just like a fitness program, this is a life program.

Another lesson that Michael learned from baseball was that “you have to stay on an even line across.” This meant you can't ever really get caught up in the hype, and can't ever get lost in the doubt. To always believe that you're better than your bad days and to never believe the hype that you're so good on your good days. Remain consistent and keep a consistent work ethic, because the game will humble you. In baseball, the guys in the hall of fame, are only good 30% of the time.

Michael talks about the importance of looking at your processes that you create and the people you surround yourself with. The importance of creating a tribe of people who you trust and who you can grow with. He struggles, just like most of us to delegate, but Michael also believes in the delegate or die principle too.
Michael encourages us to find our lane, to really discover where and with whom you do your best work. Take the time to figure out where you want to be. And in times of doubt ask yourself these three questions:

1. What are you worried about?
2. What are you protecting?
3. What are you waiting for?

Direct download: Episode98_MichaelPiercy_Perfectiondetox.mp3
Category:Health -- posted at: 5:30am EDT

"When It's Not Working Hit Delete and Move On"

About Today's Guest

Sara, CEO of SCW Fitness Education and WATERinMOTION®, is a visionary leader that has transformed the fitness education community. A successful business owner and advisor, she is a keynote speaker, published author, podcast presenter and sought-after industry leader. Sara has launched nine successful MANIA® fitness-professional conventions and over 35 live and online certifications. Her company has touched more than 100,000 Fitness Professionals face-to-face and engaged another 300,000+ in virtual connections. Having produced over 600 Fitness Instructor Training videos, written several books and been published repeatedly in magazines and newspapers, Sara is well-known for her creativity and impact on the health and wellness industry. She has a unique ability to share her passion and devotion towards fitness education through her humor, enthusiasm and her effervescent no-nonsense personality.

Sara is committed to sharing her knowledge and expertise as a fitness industry leader for the past 3 decades through speaking engagements across the world. She is a favorite presenter for the Athletic Business Show, Medical Fitness Association, International Council on Active Aging, JCC, Club Industry, YMCA, Illinois Park & Recreation Association, AYP, CanFitPro, IDEA, FitPro, Filex, IHRSA, Marriott Vacation Club, Gold’s Gym, WIFA, Nevada Recreation & Park Association as well as over a dozen international events throughout the world. Sara is also the former Owner and CEO of Les Mills Midwest, which she successfully led for over 10 years.

Sara is an attorney who graduated from Washington University School of Law and completed undergraduate work from Cambridge University in England. Sara was selected as a Gold Medal winner distinguishing her as a business leader who has contributed to the economic health of her community. She also is the proud recipient of the Illinois State Business Woman of the Year and AEA’s Global Award for Contribution to the Aquatic Industry.

Having been a former adjunct faculty member for the Kenneth Cooper Institute, ACSM, NASM, ACE and AFAA, Sara serves on the Gold’s Gym Think Tank, is on the Women In Fitness Association (WIFA) Board of Directors, and is a proud inductee into the National Fitness Hall of Fame. Sara has left an indelible mark on the fitness industry as she continues to make her impact on fitness professionals worldwide.

Stay In Touch With Sara

SCW Website

Sara's Website

SCW Facebook

Sara's Facebook Page

SCW Instagram

Show Notes

We begin the show by reflecting back on how I remember first meeting Sara. Her event was the first fitness convention that ever I presented. I still remember the nerves that I felt, as I took to the stage for the first time.

Sara’s memories go back a little further to the time when I was introduced to the Reebok Faculty as the new “face of Reebok.” Well, maybe you can imagine how that went down. Just like anything I needed to earn the trust (and respect) of the team and that was going to take a few years.

Sara shares that inside her business she is always looking to hire people with stronger and different talents to her own. She believes that working this way elevates both her business and also her own path to success.

Sara talks about how her father encouraged her from an early age to share her voice and have it heard by others and she goes on to talk about the importance of surrounding yourself with good people. People who will lift you up and see the best in you. She shares that while you can’t choose your family, you can choose your extended family and the people who will be there for you when things are going great and also there for you when you are in the struggles of life. During the more challenging times, if things are not going as planned Sara shares how her husband invited her to simply, “hit delete and move on.” Not always easy, but always worth it.

Sara currently runs nine very successful conventions but we go back to a time where she had to cancel her first event due to a lack of attendance. She shares how she managed to get to the others side through the kindness of some vendors and presenters, and even in her darkest times, her husband would remind her of all that was still so good and positive in her life.

We go back in time to the time when Sara first moved into the world of fitness. It began through the world of dance and she shares that it was only when she was dancing that she felt beautiful. She was also a runner at school and it was the combination of athletics and dance that brought the world of aerobics into her world.

During her start as a fitness instructor, Sara attended the IDEA convention, which was and still is one of the most recognized fitness conventions in the United States. She loved every moment but realized that the cost was going to be prohibitive to attend every year. It was this thought that propelled her to create and develop her own fitness events. She began by renting space in a hotel, asking friends for help and Sara City Workouts was born.

Sara shares her thought that not everyone needs to do fitness full time, and that teaching fitness part-time is a fantastic way to contribute to the industry. She then shares if you do want to try to move into fitness full time, to try different things and see which types of projects and people resonate with you and where you do your best work.

Sara encourages us to take risks and to learn from our mistakes and the “seeming” failures that happen as we go for our dreams. She reminds us that what social media shows is only half of the story and for any success to happen we will have to have setbacks along the way.

Sara believes the future of the wellness industry will be both in bricks and clicks, meaning both the online portals along with face to face connection.
Sara believes that one of the best ways to get where you want to go is to simply show up, work hard and persevere. She invites us to choose carefully the people we choose to listen to and to schedule and plan our time carefully so that we can create our best future.

Direct download: Episode97_SaraKooperman_perfectiondetox.mp3
Category:Health -- posted at: 5:00am EDT

Imagine, Get Clear, Create

I loved this conversation with Mark and we begin by him sharing that the reason he got into the fitness industry was because he was not very excited with his body when he was in middle school. Wanting to be an actor he knew he would need to take some to feel confident in his body, but unlike many in the wellness industry, he did not enjoy his first experiences with exercise.

However the period of many years, he slowly fell in love with fitness. He became fascinated by the experience of seeing the body change in response to different inputs and metrics.

Mark moved to New York in his twenties, in addition to acting some of the time he needed to make money doing other things and essentially developed a clientele among fellow performers, actors, Broadway performers, teaching them about fitness. Fast forward to the summer of 2010 when a number of serendipitous things happen, not the least among them it was the summer he adopted a practice of reading two to sometimes three books per week and became very serious about visioning and goal setting exercises. Within a 12 month period of making the decision to focus a little bit more on his training business, he started Mark Fisher Fitness.

Mark talks about the importance of goal setting in all areas of our life. He believes there needs to be a balance of having the ability to see a clear vision of the future, something that's compelling, something that's inspiring, a future version of yourself you want to live into AND also the importance of developing the executive functions that allow you to do the day to day things that will move your vision into goals and then turn those goals into smaller goals and then turning those into habits and skills.

Mark shares, “I'm fond of saying, having a clear vision of where you want your life to go will not guarantee that it's going to happen. However, to not have any vision for where you want your life to go will make it very unlikely that you will accidentally create the life that you truly want to be living.”

A large part of what Mark does is time management and speaks to the idea of a planning fallacy, meaning as humans we are not great at understanding how long things actually take to complete and this includes our fitness goals. He also encourages us to look at money and compensation for our time as an energy exchange. That when we can take in information, consolidate it and then transfer it onto others to help them live better lives, is all worth being compensated for – and well.

Mark gives us some great questions to consider when starting or continuing an entrepreneurial venture:

  1. Is what I am creating going to help the people I want to serve?
  2. Is this something I am excited about and prepared to do the hard work for?
  3. Is this something that will make sense financially?

We talk about authenticity and how important it is to be yourself when doing your work. Mark shares his journey on how we flipped fitness on its head especially when it came to traditional marketing by using the power of magic and unicorns to stand out from the crowd. The one element that was consistent throughout this part of his business growth was keeping his (target) audience in mind and creating offerings that would resonate with their dreams and desires.

Mark also encourages us to have the courage to have the confidence to narrow down our market so that in fact we may not attract and appeal to everybody. Know who you want to serve, know who it is you want to help and then write them a love letter with your work.

Stay In Touch With Mark

Mark Fisher Website

Business for Unicorns Website

Instagram

Facebook

Books Mentioned In This Episode

This is Marketing by Seth Godin
To Sell is Human by Daniel Pink

Blog Post mentioned In The Show

The Quick and Dirty System for Goal Setting

 

Direct download: Episode_96_PerfectionDetox_MarkFisher.mp3
Category:Health -- posted at: 10:17am EDT

"Keep Moving Forward and Look For The Gaps"

About Today's Guest

Colin Milner is the CEO of the International Council on Active Aging and founder of the active-aging industry in North America. Milner is also a leading authority on the health and well-being of the older adult and has been recognized by the World Economic Forum as one of "the most innovative and influential minds" in the world on aging-related topics.

An award-winning writer, Milner has authored more than 300 articles. He has been published in such journals as Global Policy, and the Annual Review of Gerontology and Geriatrics. He also contributed a chapter to the World Economic Forum book Global Population Ageing: Peril or Promise?

Milner's speeches have stimulated thousands of business and government leaders, industry professionals & older adults worldwide.

Whether Fortune 100 companies or governmental organizations, Milner's efforts have inspired a broad spectrum of groups to seek his counsel.

In addition, Milner received the CanFitPro "Lifetime Achievement Award" for his contributions to the Canadian fitness industry, and had been recognized as one Canada's Top 100 Health Influencers by Optimize Magazine and as one of the "Who's Who" in the Fitness Industry, by Club Industry Magazine. Milner's tireless efforts have leading-edge publications, television networks and radio stations seeking his insights. Among these outlets are: CNN, US News and World Report, Newsweek, Wall Street Journal, New York Times, Los Angeles Times, Chicago Tribune, Dow Jones Market Watch, Money Magazine, Entrepreneur Magazine, WebMD, The National Post, Globe and Mail, Parade Magazine, and Fox Business Radio.

 

Show Notes

As always, we begin the show by finding out how the guest got into fitness. For Colin, it was wanting to become a professional soccer player. After traveling and putting on some weight he decided to become (what was called then) a weight training instructor for the club where he was working out.

Colin was pegged later in his career as someone who could also be successful at sales, although he had little interest at the time. He accepted the position of Assistant Manager and realized that during the selling process he could also create meaningful relationships with the potential clients. He realized that he was able to help people reach their goals by getting them involved in the process.

One of his mentors told Colin that “nothing will happen until somebody makes that commitment ” and that his job of representing the club was to help them make that life-changing decision. Colin realized that he could help others live a better life through fitness and all of that started with them making the decision, to begin the journey to a healthier lifestyle.

Colin was one of the first to really embrace the active aging market. He saw that the fitness industry kept going after the same market, and believes that as much as we have all this creativity, we also have a lack of vision. When it comes to the demographic of the boomer market he believes that what we sometimes fail to remember is that more people have gone into the 50 plus segment than ever before. And that segment has grown in wealth. Their disposable income has also grown from 50% to 70% which is a huge leap. He invites us to decide if you want a piece of that action or not? Or do you still all want to scrape over the 20%, who we are already working with.


Colin believes we haven’t done a great job of using our creativity with this generation. He goes onto say, “If you don't explore this market, you have nobody else to blame but yourself for being ineffective with it. If you put in a poor effort to serve this segment of the population, by thinking that you can just do the same thing and you don't get the results and then you turn around and say, oh, but they don't come to my facilities, all you have to do is look in the mirror because you haven't made the commitment. You have to explore, make the commitment and then sustain that commitment.”

Colin reminds us that the older generation can sniff out BS, but that is what also makes it really exciting. The active aging market is diverse because as you get older, you become more yourself. We have more, life experience. We have more disparities in income, in functional levels and so on. This is not a one size fits all approach that you can just use. Colin says that the first thing to do is to make a commitment to yourself that you will actually understand who you are serving before you serve them.

This incredible generation wants to reignite their lives and they want to discover delayed dreams.
Colin gives us a great reminder that the only people who think health isn't worth it are healthy people. Once you start becoming unhealthy, whether it is through a health condition or whatever, a lot of times you'll pay you whatever you have to - to regain that health.

Colin reminds us that there is also the importance of building social connections. So much so in the UK right now they offer social prescriptions for patients to go and connect with people. He also shares that the new definition of healthy aging according to the World Health Organization is now the ability to keep your functional abilities at a high level. It is no longer about the absence of disease.

We touch on a few of the failures along Colin’s journey and how they shaped him for the better. At 29 he needed to declare bankruptcy and it was his sports background that helped him survive this turbulent time. The discipline of showing up even when things were tough.

Colin shares that what he is really excited about for the future is that wellness encompasses virtually everything. This means you can get into it in a multitude of different ways. You don't have to be a fitness trainer. You can be someone who is a spiritual leader and then blend into all the other dimensions. You can be someone who is there to help people emotionally. He also reminds us of the startling fact that by the year 2020, the second leading cause of premature death and disability is expected to be depression.

He encourages us to think of ourselves as agents of change as each and every one of us will experience an awful lot of changes. He sees one huge opportunity that has been untapped is what he calls change management. Whether you lose a boyfriend, whether you lose a husband, whether you lose a house, money, whatever it is, we all go through change and to help someone navigate that change, is a terrific opportunity, especially as they get older.

As we begin to close our conversation Colin reminds us that even in times of challenging change that tomorrow will come and the sun will rise and so will we.

Stay In Touch With Colin

ICAA Website

Active Aging Week Website

Facebook

Twitter

Linkedin

Direct download: Episode95_ColinMilner_PerfectionDetox.mp3
Category:Health -- posted at: 5:00am EDT

"We All Lift Each Other Up"

About Today's Guest

Pete McCall is a strength coach, personal trainer, author of Smarter Workouts: The Science of Exercise Made Simple, education consultant, public speaker and host of the All About Fitness podcast. As a consultant, Pete has experience delivering education and content solutions for a variety of health and fitness organizations including the American Council on Exercise (ACE), the National Academy of Sports Medicine (NASM), Reebok, 24-Hour Fitness, Core Health & Fitness, ActivMotion Bar, Hyperwear and Terra Core Fitness. Frequently quoted as a fitness expert in publications such as The New York Times, Washington Post, San Diego Union-Tribune, SELF, Glamour, and Shape Magazine and featured as a fitness expert for TV news outlets including WRC-NBC (DC), Fox News, Fox 5 San Diego, and NBC7 San Diego, Pete is a sought-after media resource for accurate, in-depth insights on how to get results from exercise.

Stay In Touch With Pete

Website

Instagram

Facebook

Twitter

Podcast

Thanks to: This Episode is brought to you by the help of Yes Fitness Music. To try their no-credit card needed, 14-day free trial click here:

Show Notes

We begin the show by Pete reminding me that we had met in the early nineties when he was an assistant, checking presenters in at the ECA conference in NYC. This leads to us talking about the importance of creating our own opportunities, including volunteering at local conferences.

Pete shares that his fitness journey began when he was working on Capitol Hill. He grew up in the DC area and after college returned to Washington, and it was while he was working on Capitol Hill that he began working at the front desk at a local gym.

After he earned a certification from the American Council on Exercise, he eventually went on to work for ACE directly in 2008. Along the way, he got his master's degree but the one thing that he took from politics was the power of networking and getting to know people.

Pete talks about the benefits that can come from working within a gym chain. It is here where you can get a lot of reps, teaching, and training. Pete suggests that one way to have a solid career is to work within an organization, do the most you can, work 25 to 30 hours a week and make a very good living. Then to expand your career ask your company for ways that you can expand your services, and help them by offering workshops, etc. for both trainers and customers.

We talk about the hustle and grind that has to happen behind any successful career or venture. We both discuss how it can look easy to be at the top, especially with social media but we all have to remember that there was a climb to get there.

Pete shares his thoughts on the importance of learning both within and outside the industry that you are in. He talks about the need to develop skillsets in leadership, marketing, sales, and social media. Staying on the topic of social media we talk about how to be resilient and move forward when there is so much opportunity for people to share their opinions of us on the internet.

We talk about whether to niche down in one area of expertise or to cast a wider net. Pete shares something a friend told with him many years ago when he said, “you want to be an inch wide and a mile deep.” However, at the end of the day, we both believe the most important thing is to do something and get started.

Pete talks about the importance of doing your best- daily. On bringing your best effort forward to every day, regardless of whether it's a good day or bad one. It is when we do our best and create a positive environment for others, everything will fall into place.

We close out the conversation with Pete sharing a daily practice that we can all use to stay on track and moving toward our goals, called S.W.OT.Strengths - look at your strengths. What are you doing well?
Weaknesses – what are your weaknesses and can you turn them into an opportunity?
Opportunities – where are they and where can you create more?
Threats – where do you feel challenged? Which elements are in your control and which are outside of your control?

So this week I encourage you to remember your strengths, look at areas where you could improve as opportunities to grow instead of signs of weakness. Explore new opportunities and follow through on existing gateways to greatness and view your threats as motivation to rise.

 

Direct download: Episode94_PeteMcCall_PerfectionDetox.mp3
Category:Health -- posted at: 5:00am EDT

"What is Fear Trying to Reveal to Me?" 

About Today's Guest

Todd Durkin, MA, is a world-renown trainer, coach, author and motivational speaker who trains dozens of elite, high-profile NFL, MLB, and MMA athletes, including two Super Bowl MVPs (Drew Brees& Aaron Rodgers), Olympic gold medalists, Heisman Trophy winners, and MMA champions. Todd is a 2-Time Trainer of the Year, the 2017 Jack LaLanne Award recipient, a member of the Under Armour Training Team, and a Top-100 Most Influential People in Health & Fitness. He was a featured trainer on the popular TV show, NBC STRONG, which is now airing on Netflix. His gym, Fitness Quest 10 in San Diego, CA, is a Top-10 Gym in America. His two books, The IMPACT Body Plan and The WOW BOOK, have changed thousands of lives world-wide.

Todd is also the President/CEO of Todd Durkin Enterprises where he conducts motivational keynotes/presentations, educational & leadership workshops to high-performers in all sectors of business & life. If you need a dynamic, motivational speaker for your business, club, team, or organization in 2019, now is a great time to book Todd.

As a 20+ year veteran in the fitness and coaching industry, Todd leads the "best-in-class" Todd Durkin Mastermind Coaching program that is designed to help fitness pros in business, leadership, marketing, training, and personal development. He takes great pride in his coaching program and has devoted 10+ years of his career in helping others achieve massive success, significance and IMPACT as well. Whether one is a green-trainer looking to ascend up the success-ladder or someone is a 20+ year veteran looking for new motivation, tactics, and techniques, the TD Mastermind is an incredible family of devoted "fire-breathing" dragons committed to becoming BETTER!

Show Notes

Todd Durkin is as kind and energetic behind the scenes as he is on stage. This week’s conversation is filled with useable tips and strategies, in addition, Todd will refill your inspiration tank so you have the energy to go out and execute on your dreams.

We begin our conversation by Todd reminding us that we are not in the sports, exercise or wellness business but we are in the people business. We move on to talk about how Todd became the person he is today, and like many people of impact, his journey was one of trials and challenges. As an athlete at the peak of his career, he was injured and with three herniated discs, spinal stenosis and degenerative back disease he had to give up on his dream and stop playing professional football in Europe.

Todd’s journey back to wellness was not just the physical aspect of rehabbing from the serious injury, it also included going through a lot of meditation, Yoga and was the introduction of Todd getting in touch with the gentler side of recovery, including Zen body therapy and Feldenkrais movement therapy. This took Todd to another side of fitness which he had not been accustomed to as an athlete. He realized that there was another side to performance especially at a high, high level that was different to just doing power cleans, and bench presses - the things that were often equated to high performance as an athlete. It was at this moment Todd realized that if he really wanted to tip the iceberg and get the top, that he was going to have to marry the modalities of traditional strength and conditioning with the inner wisdom of the body.

We talk a lot about Todd’s faith and how has always been determined to be his true self and he has always understood that it is okay to be different. He encourages us all to not be like everybody else. Todd believes that each of us has different gifts that we've been blessed with and that it's our opportunity and responsibility to make sure that we share that in the most, most authentic way.

We move the conversation to the challenge of facing our fear and Todd suggests we simply “get over it.” With a smile, he reminds us that he too has fear all the time and but it is also a sign. To Todd, fear is an opportunity and the day he doesn't have fear or feel a bit of anxiety is the day he will step out of the industry.

Todd believes that what is important is the quiet time as it is here where you can discover what you are BIW in? What are you best in the world at? What are you great at? And when you really honor and stay true to that - it allows you to be the best at your unique gift. It is here where you are going to attract who you're supposed to attract and do your best work. When asked about how to move forward Todd replies, "by getting more time away from what you are trying to move forward to." He goes on to say that when we step away from the minutia of all that we are working on - we get a lot of big ideas – which is called vision. Todd believes that if we're always in the weeds doing the work that we love to do, we often forget about the vision. The harder you work the harder your recovery needs to be.

Todd talks about the importance of planning and also having systems in place that can support that plan. He encourages us to constantly be writing down and planning our goals. Todd has a specific system that's called an annual roadmap along with an ongoing strategic plan, and he encourages us all to get really clear on our long and short term goals. He brings up a great point and that is that most of us have two to three hours a day, that he calls swing hours. Those swing hours could go to either watching Netflix or TV or doing something important.
He encourages us to design our ideal week, to know when our peak productivity cycles are in any given day and then create blocks of time around our peak productivity cycles where we get to do our best work.

We move on to talk about Todd’s recent knee surgery and he believes that this was one of the greatest blessings as it forced him to get still and get clear. It also made him realize that it was time for some changes in his business so that he could reach more people without burning out. By stepping back and slowing down, he realized he needed to build a schedule that would allow him to be in a creative mode more often.

I ask Todd about his thoughts on why we often have a difficult time charging our worth and I loved his answer. Todd views money as energy. “It comes in and goes like energy. You have to attract energy. You have to attract money. When you attract money and if you attract it and hold on to it, you block energy and that blocks it. If you keep it circulatory and keep it moving and investing in good things and giving back, it's going to come back to you 10 fold. But the minute you hold on you will have energy blocks. So when you asked me about my energy, even with money, it's changed a lot and I'm always affirming myself. I am deserving of attracting it, manifesting it, giving it back to new great things and to other people. And that's how I've shifted. And I know there's a lot of people that may be listening in today, money is just a form of energy and that you are deserving.”

We close the conversation by touching on Todd’s morning ritual. For him, it's imperative to get his mind right and to get his mind ticking and operating at the highest level. Todd typically spends about an hour each morning to prepare, this consists of quiet time, some reading and a workout.

Todd also reminds us to listen to the whispers and so as you come to the end of the show, be sure to take the quiet time and listen to your whispers. Then write down your dream goals and create a strategic plan which will set you up to take action and for success.

Direct download: Episode93_PerfectionDetox_Todd_Durkin.mp3
Category:Health -- posted at: 5:00am EDT

"Be Amazing, Wherever You Are Planted" 

About Today's Guest

Trina Gray is the 2018 IDEA Fitness Leader of the Year. She is an internationally recognized fitness entrepreneur who owns two health clubs in rural Michigan, where she has lead a crusade against obesity and sedentary living. Her clubs, Bay Athletic Club and Bay Urban Fitness, transform lives and celebrate people. She created the Corporate Fit Challenge workplace wellness program and is sold worldwide. She founded an online coaching team for women in fitness through Beachbody, called Team Rockstar Fit, and is one of the top coaches in the country. She is a mom of two amazing teenagers and teaches others to live their life with purpose and freedom.

Stay In Touch With Trina

Website

Team Rockstar Fit Website

Instagram

Facebook

Twitter

Mentioned In The Show

The Compound Effect by Darren Hardy

How successful people think by John C. Maxwell

Big Magic by Elizabeth Gilbert

The Mastery Sessions Podcast by Robin Sharma

The Life Coach School Podcast by Brooke Castillo

Show Notes

We begin the conversation as I normally do, by going back in time to how I first my guest. I really only met Trina quite recently, when we were both speaking at a Women’s Leadership Event at World IDEA and I was immediately a fan.
Trina shares that she originally went to school for journalism, envisioning herself on 60 minutes as a famous broadcaster and journalist, traveling the world. She was on that path in college writing for her local school newspaper and the Milwaukee Journal Sentinel, but along that journey she realized had lost sight of her own personal self-care habits, not eating well, not exercising and not sleeping enough.


Deciding she needed to get herself in shape she went to the University of Wisconsin Recreation Center for Students but her first experience was one of not fitting in, feeling out of place and so she turned around and left. This first impression memory would serve her well down the road, as she built her own career in fitness many years later.


It took a personal invitation from her mother to a family-owned community health club that began her exploration into the world of fitness. With her mom beside her, Trina went to a high-low class at Prairie Athletic Club in 1997. While she went to the back of the room she felt as though she fit in and became a regular. Through another invitation, this time by an instructor she eventually moved from taking the class to teaching the class.


Trina eventually moved from her home town to a rural town in Michigan and I found herself as a young married woman, now unemployed in a community where she knew no one and no one knew her. So she did the only thing she did know how to do and that was to teach group fitness classes.


She built incredible relationships through her classes and fast forward several years she expanded her career to span across the United States as Master Trainer for Turbo Kick, whose creator we had on the show recently – Chalene Johnson.


By traveling across the USA and seeing many other clubs, a seed was planted that maybe one day Trina would own a club. A few years later, through relationship building, a ton of heart and hustle Trina opened the doors to a large medical-based health club. In the preparation phase, Trina understood that she had no experience in running a club and so she reached out across the country to the people she had met on her travels and asked them two questions:


If you could do it all over, what would you do differently?

What are the biggest complaints you get from your members?


Throughout our conversation, Trina talks about how to move through the negatives and the disappointments. She reminds us to keep asking the important questions:

Why am I doing this?
Who am I doing this for?
Where am I going?

She also encourages us to remember the importance of creating more than one revenue of income. She shares that it was never her vision to live paycheck to paycheck and do fitness just because she loved it. She believes (as do I) that wellness should pay well. Wellness is as important as acute care that and that if you're going to be in the fitness industry, don't be in the fitness industry to be broke.


Trina is also a Beachbody Coach and she leveraged her coaching by teaching what worked for her in business to other women in the industry. Through her experience and skill set, she shows others how to make an impact and an income, without always have to show up physically in person.

She shares a fantastic exercise for the times when you are searching for more clarity:
Pull out a blank piece of paper and write down:

What would your ideal day look like and be something that you can get behind right now? What time would you get up? When would you do your own workout? Who would you work with? Where would you be working? What would your schedule look and feel like? When would you have time off? What kind of time would you spend with your family?

This is a terrific way to get super clear on your personal values and vision for the future.


Trina ends our conversation with a fantastic reminder that “you have to find discipline over motivation.” So perhaps take some time to do the self-reflection exercise above and use that as your discipline driver for your future.

Direct download: Episode_92_PerfectionDetox_TrinaGray.mp3
Category:Health -- posted at: 4:30am EDT

"Your Questions are My Feedback, Ask Questions, Ask Questions, Ask Questions"

About Today's Guest

Shannon Fable, Executive Vice President of Learning & Product Development for the FIT4MOM® Franchise, is an experienced business and program developer in the health and wellness space. With over 20 years in the industry, Shannon has presented and educated in six continents on group fitness, personal training, management, business development, and time management. With a proven track record for assessing needs and developing programs, systems, and structure for a wide variety of businesses in the fitness industry, she has helped impressive brands such as Anytime Fitness, Schwinn®, Silver Sneakers, Power Systems, ACE and BOSU®.
Shannon, honored as the 2013 IDEA and 2006 ACE Instructor of the Year, is a certified Book Yourself Solid® Business Coach interested in helping fitness professionals navigate the industry and make more money. She is the owner of Sunshine Fitness Resources, sits on the Advisory Board for the Association of Fitness Studios and serves as Chair of the American Council on Exercise’s Board of Directors.
Shannon has presented at a number of industry shows such as ECA, IDEA World, IDEA PTI, Asia Fitness Conference, SCW, DCAC, IHRSA, Club Industry, Canfitpro, and AFPA. She is a frequent contributor to industry publications such as the IDEA Fitness Journal, Club Solutions Magazine, IHRSA, the Anytime Fitness Blog and more.
Most notably, along with her developer husband, she co-created and founded GroupEx Pro®, a revolutionary software designed to streamline and operationalize the management and marketing of group fitness programs for health clubs, which they recently sold to Daxko.
Shannon holds ACE Personal Training, Group Fitness, and Health Coach certifications, as well as AFAA National Certification.

Stay In Touch With Shannon

Shannon's Website

Fit4Mom Website

Facebook

ACE Fitness Facebook

Instagram

Twitter

Mentioned In The Show

No Sweat by Michelle Segar, PH.D.

Show Notes

As always, I begin the show by asking my guest how they got into the industry of fitness. Shannon shares that “I traded an eating disorder for an exercise disorder and the rest is history.”


Shannon’s expertise of her past was as a former dancer and cheerleader, and as she liked the music and the movement found in the world of group glasses, that is where she put her focus at first. After joining a mentoring program, and after not much time in the program, Shannon was soon teaching on a regular basis.
She was part of the first group of fitness instructors to teach Body Pump in the United States and it was that experience that began her fast track forward within the industry.


We talk about what it takes to gain the courage to move forward and up and Shannon shares that at first, it was the fact that she was naïve and didn’t realize how hard it would be. Then she believes it is about asking yourself what is the worst that could happen, and then doing your best to swim to success. Shannon also shares an important point, that when people see something in us and give us an opportunity – believe them. They would not put you in a position to soar if they didn’t believe you would be able to meet the challenge ahead.

We talk about what it takes to become as fully prepared as possible and Shannon invites us to ask questions, ask questions, ask questions. Shannon reminds us that we do not need to know everything about everything. Find your love, find what you are passionate about and then do a deep dive into that area and then get help and reach out to others for their expertise when you need it. She encourages us to experiment, experience and explore all the various options within the industry. Also, understand how what you do also fits into the bigger picture of the industry in general.

We both discuss how we have been sidelined by an illness or unexpected life event and the importance of cultivating a way to still keep income coming in, even in the event that you cannot show up physically. We share our thoughts on the gig economy and trading time for dollars, where many of us ask for more money and do more things, but haven’t fully thought out how do we make money without showing up? It is a discussion about not putting all of our eggs into one basket, and if we are putting all our stock into our body then what happens if that body crashes?

We both agree on the importance of setting aside dedicated time, proactive time to look outside of our industry and learn about business in general. Shannon shares that her morning reading includes: Books on Productivity, Leadership and Sales & Marketing.

Shannon encourages to look at what other people have done, look at their map, study their map, be inspired by their map, And also trust that yours might be on a parallel track, but it's going to diverge at some point if you're going to make it and sustain it. Use others for motivation and inspiration but at the end of the day, you will need your own GPS to create your unique path to success.

Shannon invites us to reconsider our ideas about what fitness means. To drop our thoughts about what we think it has to be and embrace what people want to do and then help that plan work for them. She believes that it has got to become more individualized, more holistic, more about moving and being, versus exercise and doing. That fitness is truly a mosaic and that we have to embrace how a person weaves it together so it can fit into their life, and then create that experience for them.

We wrap up the show by revisiting the idea of experiencing and experimenting. Learn by reading, learn by watching others, learn by getting out into the world and doing many things. This will help you find your own GPS and navigate your road to success.

Direct download: Episode91_PerfectionDetox_ShannonFable.mp3
Category:Health -- posted at: 8:38am EDT

It Is Important to Honor People's Time

About Today's Guest

Keith Irace is the Vice President of Group Fitness at Equinox Fitness Clubs, where he has been a member of the team for nearly 16 years. An industry veteran who has held leadership positions and taught classes for over 25 years, he has been part of vibrant fitness communities in Chicago, Los Angeles, and New York.

While a graduate student in his home town of Chicago, a part-time front desk job at a fitness club sparked a passion for the industry. After earning his BS in Communications from the University of Illinois at Champaign-Urbana and an MS from the Medill School of Journalism at Northwestern University, Keith immediately became a full-time fitness professional.

A move to Los Angeles led to a 7-year stint as a writer/producer/performer/group fitness instructor (everyone in LA is a multi-hyphenate) after which he returned to a full-time career in fitness with Equinox in 2003. Keith has been certified by ACE and AFAA along with specialty equipment training for ViPR, TRX, Kettlebells, CrossCore 180 and indoor cycling certifications from Schwinn, Stages, Spinning, and Reebok. He has completed the Equinox Pilates Mat certification and completed countless hours of continuing education at conferences and seminars.

Keith currently resides in New York, where he is enjoying living in a high rise building, walking places and re-acquainting himself with the weather.

Show Notes

We begin by sharing how we both met many years ago when I took Keith’s cycle class in Los Angeles. Over two decades later I am still a regular in his class, although now it is in NYC.

It was when Keith was in graduate school in Chicago, getting his masters in journalism that he got a part-time job at a fitness club in Chicago working behind the front desk. He would stand behind the front desk and watch the instructors and classes and that became his catalyst to move into the industry.

As with many other guests we talk about the importance of finding a mentor and the fact that wherever you are in the industry, there's always someone ahead of you and always someone behind you. That knowledge cannot be owned and when we can ask for help and then later offer help, it becomes a circle of mentorship.

We talk about Keith’s career and how over the course of sixteen years he moved from being an instructor, to Group Fitness Manager, Regional Manager and now as VP of Group Fitness. Keith shares that even as VP, he still teaches as it feeds his soul while also giving him time with members.

Keith talks about the importance of listening, being present and at the same time honoring other people’s time. He goes on to talk about curating an experience from start to finish, versus simply teaching or coaching a class and the importance of being really thoughtful with everything that you do. Starting with something as simple as just being in the studio early and then anything that you can add that feels like it is a nice customer service touch that you can make as a curated experience of your own. He reminds us that we can learn something from everybody and there's always room for us as we grow and learn from those around us.

We move on to talk about the importance of using social media to connect with your clients and students and the importance of being as authentic in your social media profile as you would be in your real life teaching.

Keith shares his thoughts on how to succeed, especially when first starting out. He encourages us to find the best team and get on it, because you're going to accelerate your career by being around all the rest of the best people. People become successful together as groups and as teams. If you're not ready to do all of your own program design, find somebody who will give you a leaping off point so that you're doing something that's smart and real and authentic. He also reminds us to get feedback from as many people as we can.

Further along in our career, Keith suggests we find a lane and go all in to that area. It may be content creation, it may be management or maybe you create a lane of your own. Keith suggests that we get incredibly good at one thing that will give you a stand out profile. Own your expertise and be an expert at that thing you want to be known for. This will always be a really powerful indicator of your success.

Keith also reminds us about the importance of - right time, right place, right brand, right moments. Meaning that just because you may hear a “no” it may only be that the timing was not right. Do not let a short term “no” derail your long term “yes.”

Keith shares the importance of self-examination and trusting your gut. To take the time and ask yourself, “what do I need? What do I want?” Along with that, as you move ahead, Keith talks about the importance of constant learning. When we are constantly a student it allows us to keep feeling fresh and full of ideas, inspired to wake up every day and just devote yourself to what you do.

We close the conversation with Keith talking about the importance of managing time – your own and everyone else’s. To really manage your day with the discipline of saying, I am going to be on schedule and prepared. As a practice, honor your time, honor your schedule. Honor other people's schedules and it allows you to just be prepared for whatever may come your way.

Right time, right place, right moment.

Direct download: Episode_90_ThePerfectionDetox_KeithIrace.mp3
Category:Health -- posted at: 5:00am EDT

When You Are Authentic, Your People Will Find You

About Today's Guests

Jill Miller is the co-founder of Tune Up Fitness Worldwide and creator of the self-care fitness formats Yoga Tune Up® and The Roll Model® Method. With more than thirty years of study in anatomy and movement, she is a pioneer in forging relevant links between the worlds of fitness, yoga, massage, athletics, and pain management.

She is known as the Teacher’s Teacher and has trained thousands of movement educators, clinicians, and manual therapists to incorporate her paradigm-shifting self-care fitness programming into athletic and medical facility programs internationally. She has crafted original programs for 24 Hour Fitness, Equinox, YogaWorks, and numerous professional sports teams.

She is the creator of dozens of DVDs and online video programs, including Treat While You Train with Kelly Starrett, DPT, and is the author of the internationally bestselling book The Roll Model: A Step by Step Guide to Erase Pain, Improve Mobility and Live Better in your Body.

Based in Los Angeles, she is a wife and mother of two small children and is currently writing her second book.

Robert Faust is an entrepreneur with a focus on identifying and capitalizing on undeveloped niche market opportunities. Currently, Faust is president and CEO of Tune Up Fitness Worldwide, Inc., a wellness company with a mission of bringing simple self-care healthcare practices into daily living. Through a catalog of professional education programs based on two proprietary fitness formats and a line of self-care fitness products, Tune Up’s breath, movement and mindset pillars empower people to live better in their body. Faust and his wife, Jill Miller, co-founded Tune Up Fitness in 2009.

Stay In Touch With Jill and Robert

Episode 58 with Jill Miller

Book

Website

Facebook

Instagram

YouTube

Show Notes

We change this up a bit this week and begin by talking about how Jill Miller met her husband, Robert Faust. Prior to fitness, Robert’s background was in the entertainment and marketing industry, and so his expertise combined with Jill's creativity made for the perfect partnership, both in life and business.

We begin by talking about the importance of our intellectual property (IP) and how we can often feel pressured to give our content away for free in exchange for the “opportunity” and “exposure.”Robert reminds us of the importance of remembering the hard work and hours of research and practice that you put into your programs and products, and that it is always good to get advice when these types of opportunities come your way. Intellectual Property can be broken apart, and so Robert also invites us to look at all aspects of the content we own, to future proof our work and our future career, that we all have worked so hard to create. It is always good to have everything written down, so there is nothing left to chance.

We talk about how we can expand our reach and do great things in the world, doing something for the greater good but not the expense of our own health and happiness. We explore the poverty mindset that often comes with being a creative and the importance of facing our money stories and beliefs around finances and success. We go into how our self-worth will contribute to how we view our worth in the world, and that this is work we all need to do to be able to find the balance between giving to others and taking care of ourselves.

We move to talk about the "free" culture, and how it is essential to look at how you can inspire others and grow your profile without giving "everything" away. I talk about why I do the podcast and how we can all create content that ties back to you, your purpose, and how you want to impact the world for good.

We discuss how Robert and Jill try and balance, work, family, children, and life. I love the honesty of this part of our conversation and how it can be challenging to balance passion, purpose, and self-care. Jill talks about the balance between creativity and productivity and how it can sometimes be hard to find, especially when it comes to motherhood.

Robert reminds us of the importance of planning. He believes that a lot of people fail to plan out their vision and understand the steps and milestones that it takes to accomplish their goals. He invites us to also look at what it takes to work backward and come up with just a few first steps that will get you closer to that next milestone. When we plan it helps us build both the confidence and competence to reach our dream goals. Jill reminds us that in addition to being strategic and doing the marketing, we also need to have people around us, who believe in us, and who will give us a chance to put our work out in the world. Our creativity and ideas cannot only happen in our heads, but the place where they will grow into their potential is out in the world as we beta test our materials.

We wrap up the show talking about the importance of being authentic, as this way when you share your unique voice, the right people will find you. Robert also reminds us to credit the people who we have learned from. Once again, it is the ripple effect and allows us all to remember that the world is big enough for us all to succeed.

Direct download: Episode_89_JillMiller_RobertFaust.mp3
Category:Health -- posted at: 1:58pm EDT

"Let Movement be Mandatory but Exercise be Optional"

About Today’s Guest

Lawrence Biscontini, MA, has made fitness history as a Mindful Movement Specialist winning the highest number of awards from ACE, IDEA & Inner IDEA, Can Fit Pro, and ECA since 2002.

Lawrence travels the world offering world-class secrets in mentoring, fitness and spa consulting, and presenting for professional conferences, and working also on the Advisory Board for the International Council on Active Aging (ICAA), Senior VIP Consultant for Power Music®, and reporter-in-the-field for the International Spa Association’s #ispaDoyou campaign creating #ispaInterviews worldwide.

He has programmed for Equinox, 24 Hour Fitness, Gold’s Gym International, Bally, and more, and his creations received the Conde Nast Traveler Awards‘ Top Ten Awards placement for innovative spa programming worldwide.

Lawrence as a Mindful Movement Specialist enjoys celebrity clients like cast members of ABC TV’s soap opera “General Hospital,” and appears on news (CNN Headline News) and television (“LIVE! With Regis and Kelly”).

He is a Registered Yoga Alliance Teacher (E-RYT 500), an AFAA Certification Specialist and Contributing Author and Content Specialist for industry publications like SCW Fitness Education Certifications and AFAA’s American Fitness, IDEA’s Fitness Journal, and the Spa Industry’s Pulse Magazine. His books include the most recent fiction Stories of Color and nonfiction Active Aging SCW Certification Manual: The Life in Our Years specializing in active aging research and practical approaches to movement for people over 50. He has also authored for charity a cookbook, Meals & Musings, a fitness textbook used at universities worldwide, Cream Rises: Excellence in Private & Group Education, and one of the only customer service books written for the spa and fitness world, “Running the Show.”

Lawrence created Fitness Group 2000 (FG2000) at the turn of the century whose profits benefit several charitable endeavors, including the outreach work of the Sisters of Saint Joseph, Save the Children, and the Biscontini Scholarships he has created for most major international conventions. Over 80% of all revenue from sales generated at www.findlawrence.com support these programs.

Show Notes

Lawrence and I begin the show reminiscing about chocolates, or rather how I first remember meeting Lawrence after he took my step class at the Reebok Sports Club, as it was known at the time. After class he gave me the most delicious chocolate truffles, and so of course from the very beginning he held a special place in my heart.

Lawrence shares how he got into fitness out of necessity because he was the fat kid from Philly. His Father died when he was 18 and when the doctor said "you're next," Lawrence decided to make some changes, including beginning to workout, which led him into his career of fitness and wellness.

Lawrence obtained his ACE Gold certification and started teaching in college while he was also working on his masters in communication. After college and while teaching part-time, Lawrence worked for American Airlines teaching their emergency procedures, which was amazingly and coincidentally related to fitness and health and the beginning of diversifying his career, which is a running theme throughout our conversation.

We talk further about the importance of having diversity within what we offer, regardless of our career, and also the importance of seeing yourself as a business, even if you love what you are doing. Passion is wonderful, but passion alone does not pay the bills.

Lawrence gives us a fantastic exercise to do so that we can look at where we spend our time and how that input of time is related to our output of income.

Take out a pen and paper.

Put all that you do in terms of where you place your focus in a row at the top of the page.

Underneath each row put all the tasks that are associated with that item.

List how much time is spent in each column.

At the bottom of each row write down how much that particular project adds income to your bank account.

Notice if where you spend most of your time also brings in most of your revenue, or is at least moving you closer to building a profitable business. Depending on the results it may be time to reevaluate how and where you place your focus and spend your time.

Lawrence talks about the importance of having great mentors. He also goes a step further and believes we all need two mentors, one who is in the industry that you are working in, and one outside of the industry. One leads the way on “what to do” and the other leads the way on “how to be.” He also talks about how to reframe failures and rejection, and that when we hear the word, “no” that the reframe of the meaning is, “not yet.”

Lawrence invites us to look at movement being mandatory and exercise as being optional. It is this reframe that will help the fitness industry reach the people, who in the past, may have felt as though they “failed at exercise.” This way we can help open their ears by using the word movement over exercise, and also open their hearts to happiness. He believes that we also need to create compelling experiences instead of simply teaching classes and executing exercise.

Lawrence goes onto say that it should be our goal to make everyone feel successful. That the “s of experiences” is not only to build a community, transcend exercise and make everyone feel challenged but most of all help them to feel successful. It is then people will return, tell their friends, and then we have built a community, or a tribe a tri-mmunity, a combination of tribe and community.

Towards the end of our conversation, Lawrence shares that he has three philosophies that he has honed from working in fitness.

1. Never burn your bridges.

2. Love is always the answer. Never Jealousy. Never greed. Never backstabbing. Never unfriendly competition. Love is always going to be the answer.

3. Stay true to who you are inside and never sell out. Stay true to yourself and listen to your inner voice.

Wise words for sure.

Direct download: PerfectionDetox_LawrenceBiscontini.mp3
Category:Health -- posted at: 5:00am EDT

"Nothing Replaces a Face to Face Conversation"

About Today's Guest

Chantal Brodrick worked for 15 years  in senior sales and marketing roles in the media industry before transitioning careers.  In 2008 she became a qualified Personal Trainer and Group Fitness Instructor.  Soon after she combined her corporate background with her love of fitness and became a Fitness Business Coach.  In 2015 Chantal became the host of The Fitness Business Podcast.  Now with over 217 shows and 350,000 downloads, it is the world's leading podcast for fitness business owners and managers.

Chantal has interviewed over 250 fitness industry leaders, coaches, consultants and authors including Jim Worthington, Rick Caro, Bill McBride, Brent Darden, Derek Gallup, Alison Flatley, Mo Hagan, Carrie Kepple, Emma Barry, Ryan Holiday, Jeb Blount, Michelle Segar and hundreds more.

In 2019 Chantal was recognized as 1 of 20 'Women Who Inspire' by IHRSA's Club Business International Magazine and this year she is a featured speaker and MC at industry events across the world including, IHRSA, FILEX, IDEA, Athletic Business Show and FITEX.

 

Show Notes

We begin the show by talking about how Chantal’s first job began with a 15-year career in media and marketing roles. Fitness was her second career and even though she got a relatively late start in the industry, her marketing background made up for any time lost.

After three years of juggling her media and fitness careers, she took the leap to move into fitness fulltime. Chantal shares that the first three years were a struggle, as despite having a business background she was finding herself piecing things together and was becoming too spread out over too many areas to make an impact and almost gave up. However, once she decided to tap into her past and utilize her media background in her present career she soared and she became determined to use her skills to help others in the industry who were also struggling and teach them the business skills necessary to turn their passion into a sustainable business.

Chantal encourages everyone to really think strategically about any move that you want to make and invites you to keep your eye on the long game. She believes the strategy piece behind everything that she does is the key to her success. Chantal asks us to think not just about just selling our services, but focus on the overall blueprint of our business. In addition to providing a service, she invites us to think about the following when visioning your best future career:

1. Who is your target market?

2. What do they want?

3. What sort of products and services do you need to deliver to them?

4. What does your business look like - not only right now in this present moment, but what will it look like in six months, in 12 months and in three years?

5. What are the financial goals that you are setting for your business?

6. What's the vision that you have?

7. What's the mission that you are trying to achieve?

We move to talk about the struggles that can arise when trying to balance our passion with the idea of making a profit from our passion. Chantal believes there are key areas that she feels are essential to turning passion into a profitable career.

1. Identify your passion and ask yourself is it a sustainable interest?

2. Can you stay in it for the long game?

3. Are you confident that there is enough content, products or services that you can provide to this market to make it sustainable?

4. Is this market big enough to make it sustainable?

5. Is it something that you can build a business around?

Chantal reminds us that doing research around the needs of our target market is absolutely key. That will mean going out and talking to your customers, talking to the people who you feel are your target market. And in addition to researching your target market – research your competition.

After looking at your competitors (for inspiration) find your unique point of difference or your unique selling point - what can you offer that nobody else can offer? Chantal also encourages to take the time to check back in every so often with the people we want to serve to make sure we stay on top of the changing needs of our customers.

Chantal wants us all to remember that while it is important to collect that data, and stay on top of the research - that nothing will beat sitting down for face to face conversations with the people you want to help. Even if your business in online use the amazing technology like Skype and Zoom to look people in the eye as you connect and collaborate with your audience.
“People don't care how much you know until they know how much you care.”

Additional Takeaways:

1. Always be a student and always be learning, both inside and outside of your industry
2. Ask for help and find a mentor
3. If you go to conferences and events be sure to step outside of your circle and take the time to meet and connect with people you don’t know
4. Get your backend systems in place so you can run a great business on the front end/
5. Make your business as efficient as possible
6. At first, try all things and then narrow down your market as you learn where you do your best work and who you enjoy working with the most
7. Put your learning time into the areas where you feel the least confident

 

Direct download: Episode87_PerfectionDetox_Chantal_Brodrick.mp3
Category:Health -- posted at: 5:00am EDT

"Be a Student Always, Be a Teacher Sometimes"

About Todays Guest

Sue Hitzmann, MS, CST, NMT, is the creator of the MELT Method®, a simple self-treatment technique that helps people get out and stay out of chronic pain. A nationally recognized educator, manual therapist, exercise physiologist, and founding member of the Fascial Research Society, Sue is the author of the New York Times bestselling book The MELT Method®: A Breakthrough Self-Treatment System to Eliminate Chronic Pain, Erase the Signs of Aging, and Feel Fantastic in Just 10 Minutes a Day!, which has helped over 200,000 people lead a healthy, pain-free life.
Sue’s journey to help others began in the world of fitness. In 1999, she starred in the Crunch video Boot Camp Training, which has sold more than half a million copies.
Sue's interest in manual therapy began with her quest to find answers to her own debilitating pain. After receiving her Masters in Exercise Science from New York University, Sue went on to attain certifications in manual therapies.
In 2001, Sue was inspired to create "homework" for her manual therapy clients, which led to the development of the MELT Method – the first-ever form of Hands-off BodyworkTM. Now with the bestselling book The MELT Method and the products, Sue personally designed – including the MELT Soft Body Roller and MELT Hand & Foot Treatment kit – anyone, anywhere, can take steps to restore whole-body efficiency and lead a healthier, more active life. Sue has personally trained more than 1,300 professionals worldwide and is a leading presenter for national organizations such as IDEA, ECA, and PMA, and a CEU provider for ACE, AFAA, NASM, PMA, and NCBTMB.
Sue has appeared on The Dr. Oz Show, Nightline, Good Morning America, The Rachael Ray Show, and Live! with Regis and Kelly, and the internationally translated MELT Method book has been featured in magazines such as SELF, More, and Prevention.

Show Notes

Sue was recording from her New York office and so please enjoy the city sounds at no extra cost.

We begin talking about how Sue made her "fitness pivot" in her late nineties, due to an injury. On doing her research she found was there was a dirty little secret of fitness, and that was that almost everybody in the fitness industry was injured and Sue decided she wanted to "fix" that in addition to healing herself.

As Sue began her new fitness journey to figuring out what her own pain was and how to heal it, she found the emerging field of facial research. This discovery changed her perspective and passion within the fitness industry and eventually her entire career.

We talk about the idea, that if you have a passion, a purpose, a belief and you really have persistence, you can achieve anything that you want. And with her newfound purpose and own persistence, Sue created a new health and business model. In 2004 she coined the term MELT, began teaching her philosophy, beta testing her format, creating her methodology, and developing her Intellectual Property that is now taught worldwide.

Sue believes that education is one of the most empowering tools that we have and encourages us all to be a teacher sometimes, but a student always. She invites us all, to never stop learning, keep asking questions, and look to those people that you admire and ask them for help.

"Walk the walk, talk the talk and be the best possible self that you can be so that every day you can live your best life." 

Direct download: Episode_86_SueHitzman.mp3
Category:Health -- posted at: 5:00am EDT

"Let The Passion Lead, While You Are Learning"

About Today's Guest

Maureen Hagan is a global Health & Wellness Expert and has been recognized for her work that spans over three decades. Mo, as she is known in the fitness industry, is an international Award-winning fitness industry leader, program director, and group fitness instructor, and a No. 1 Best-selling author and popular health and fitness columnist.

In 2016 Mo was named as one of Canada’s 20 Most Influential Women in Sport and Physical Activity. Also in 2016, she received the International Fitness Industry’s Woman of the Year award. In both 2017 & 2018, she was recognized as one of the Top 100 Health Influencers in Canada. Most recently Mo received the Canadian Fitness Industry Leadership award and was the first solo woman in history to do so.

She is the Vice President of Program Innovation at GoodLife Fitness and Canfitpro. She is the creator of Women Who Influence, a founding member of the Women In Fitness Association Board of Directors, and a Board of Directors’ member for Prescription to Get Active Canada. Mo is living her dream that she envisioned as an influencer of change, dedicated to inspire new levels of awareness for fitness, health, and wellbeing worldwide.

It is Mo’s belief that behind all great instructors, coaches and leaders is the desire to succeed and help others do the same and this is why she is here—to move people and businesses forward in the direction of their true purpose.

 

Stay In Touch With Maureen

Website

Facebook

Instagram

Twitter

Mentioned In The Show

Women Who Influence

WIFA

Can Fit Pro Convention

Thanks to: This episode is bought to you with the help of Yes Fitness Music To learn more and gain access to a free, no credit card needed, two-week trial subscription click on the link above:

Direct download: Mo_Hagan_Final.mp3
Category:Health -- posted at: 5:00am EDT

If You Don't Have a Plan, It Doesn't Get Done"

We begin with Emma sharing her journey of how she got into fitness. Her original dream was to be New Zealand’s leading defense Lawyer, but she couldn't sit exams very well so she fell into physical education.

Her first job was with Les Mills and she ended up staying with them for 25 years, and a few years into that journey she realized the importance of seeking business opportunities as well as physical ones.

Emma began her career doing group fitness classes but moved into management early on. For Emma, this was a way to stay in the industry and take on a real job that didn’t involve being physical and trading her time in an hour to hour situation.

Emma talks about the skills she could bring into fitness from her career in law: One was curiosity and the other was the ability to see both sides of a viewpoint and utilize critical thinking. Emma’s whole life has been working inside and outside of fitness, looking for the next thing and then trying to take something and make it better.

Emma believes that everything's becoming blended right now and so she spends a lot of her time outside the industry. She focuses on human needs and how we can articulate a way to meet those needs more efficiently. “We know that we've got whatever we're feeling on the inside, we know that we've got these tangible ways of meeting those needs, but I think it needs to be looked at as a whole ecosystem.”

Emma challenges us not to follow but to lead and asks us to consider the question, "when was the last time you had an original thought, or you actually made a choice for yourself that wasn't delivered up in your Instagram feed, told to you by your parents?" An interesting question for sure. She invites us to look at how we do things and where we could create a more wow experience, in the day to day life of others, whether it's inside or outside fitness.

Emma pushes us to ACT. Stop thinking and start doing. If you have an idea, do something with that idea, don't leave it behind you, because if you do, there's a couple of things that'll happen. You'll either regret it, or someone else will come along, do something similar and they will be the next big thing.

Emma talks about the importance of knowing and working within our strengths and then working with others to help bring energy to whatever it is you are working on. Do one tiny step each day and if you don't have the energy, find someone who does. Make the call to that one person who
might have an answer to the pieces that you haven't quite worked out yet.

Emma loves to mix things up and instead of just hearing about things she loves to get in the room with brilliance. She works closely with influencers to notice and spot the trends before they become the trends that we know. Emma also talks about the importance of having our own IP. The importance of creating our own assets that we can then use to expand our reach. She gives some examples such as writing white papers, writing a book or an E-book or creating a course. What is something that you build into a methodology, workshop or course and then sell?

Emma sees a big opportunity with the baby boomers, as over half our working environment by 2020 will be this generation. These are the people who are underserved and she reminds us that you do not need a large following to be successful. Find the gap in the industry and then be the solution.

She invites us all to stay in for the long game as she sees a lot of people who are 20 or 30 years into an industry, then they want to jump ship which is not always the greatest idea. To stay in the game it sometimes may come down to taking what you've always been good at but approach it from a different angle.

Emma believes we should be living at least 80 percent in our strengths, then the other 20 percent doing the stuff that we don't like. But the majority of your life should be standing in the stuff you love. Emma talks further about how to tap into our strengths and one way is to just ask your friends. Ask four or five of them “What am I really good at?” and then also go out and ask “What am I not good at?”

She also reminds us that we can transfer our skills that come with being an instructor. “If you think about it, we have the ability to make people feel a certain way and I think that is in the end, that is gold. We can lead them off the ledge or we can excite them, we can turn their negative mood around, we can give them another perspective.”

We talk about the importance of creating space for learning and sometimes we need to say no, but Emma also thinks there's a period where you do need to say yes, especially in the beginning. Then once you get busy you can pull back and make more room for your evolution.

Emma talks her ruthless rituals, which for her is up at 4:45 am – allowing her two hours in the morning for learning, not sitting on social media, not running around after the family, but actually sitting down and learning for herself. She also reminds us to listen to our bodies. There's a time to train our body. There's a time of clear thinking. There's a time for meetings and calls, there's a time to do the bills and all the other stuff. But stay on your plan, otherwise, you just end up doing everyone else's agenda. Everyone else gets ahead and you don't.

We close up the show by Emma, once again reminding us of the importance of knowing your strengths and your values. Also, look at what's on your calendar and what's on your credit card? What do you value? These two items will tell you so much about yourself. Keep what you like and change the rest.

Direct download: Episode_84_ThePerfectionDetox_EmmaBarry.mp3
Category:Health -- posted at: 6:00am EDT

“We Have the Opportunity to Change Lives”

how Notes

Alberto begins by sharing the long road to Zumba’s “overnight” success. It began in the ’80s in Cali Columbia, where a young dance teacher forgot his music and all he had on him at that moment was a cassette tape of music that he had recorded from the radio.

That same day Beto, as he is now known, instead of sharing his mistake, told his class, "today we're going to do something different." He improvised, the people loved it and that was the starting line, yet it was going to be a long time before Beto and Alberto Perlman crossed paths and the Zumba that we know today was born.

Beto worked hard and became one of the most popular instructors in Cali, Colombia. After conquering Cali the next path was to go and create his success in Bogota. After he proved himself in the big city, Beto decided to come to the US as he felt there would be more opportunity for him and he was determined to spread the joy of movement.

Beto sold everything and made the move to the United States, but he couldn't find a way to get started teaching. It took four times of flying back and forth between Columbia and Florida before he finally got an audition at a local gym in Miami.

This audition is now legendary, as 15 minutes turned into an hour, and his 15 minutes audition became a class, packed with members of the gym where he was auditioning. At the end of his time, not surprisingly, the manager said, “you're hired.”

Before meeting Beto, Alberto was doing internet startups and then came the dot com bust. Without work, and over dinner at the house of his parents he heard about this new fitness instructor. His uncle, his aunt and everybody at the table were talking about Beto’s class. His mom had the idea that Alberto should meet Beto to see if they could start a gym together. While Alberto certainly wasn’t thinking about starting a fitness based company, he was also at a low point and willing to explore all possibilities.

And so the next day he arranged to meet Beto at a local Starbucks. Over coffee, Beto shared his life story. Alberto saw that Beto had so much depth to his story that believed that he must also teach an incredible fitness class. So he went to see him teach.

While Alberto didn't know anything about fitness, he knew that when you're doing fitness, you usually don't smile. But every single person in that room was smiling and drenched in sweat at the same time and Alberto knew this was a magical moment. After the class, he told Beto that he thought he should make some VHS workout tapes. And so with no money, a dream and a handshake a partnership began.

Alberto was fascinated by the success of Tae-Bo as the founder Billy Blanks had no connections at the time, but he created some tapes, launched an infomercial and sold directly to the consumers with great success. He saw that it wasn't about who you know, it was about creating a great product, creating a great TV commercial, and then letting the work speak for itself.

They started raising money in May of 2001, and by September of 2001 they had commitments to fund the infomercial, but then September 11 happened and everybody pulled out.

In November of that year, through connections, they were able to land a meeting with the company Fitness Quest in Ohio and a deal was made. Alberto gave the rights to DVD's and VHS tapes, but not to any live products, which looking back was a very good move.

Alberto shares that through challenging times,  the thing that kept them going where the stories. People would come to him and tell him that their Zumba class changed their life or that someone was able to deal an illness because their Zumba class was their mental break, or that someone was able to have the courage to get a divorce from an abusive relationship because of motivation and friends that came from the Zumba experience. He saw that the magic came in letting yourself go, enjoying your life for one hour, and then by not thinking about anything else, it gave them the strength to do other things in their life.

Alberto realized there was a responsibility that the company needed to keep, and that was trying to get as many people to experience Zumba as they possibly could as he realized the workout was really going to help people both inside a class and out in their day to day life. At the beginning, they were just trying to pay the mortgage, but down the line, he saw that there was something much bigger developing. That they had a chance to change people's lives, and he knew that not a lot of people get a chance to do that.

Alberto shares how they expanded from just being an infomercial product to then offering live classes in gyms everywhere. It began when people started calling the infomercial call center asking where they could take a local class? So many people began asking for the live experience that they decided to create an instructor certification. They sat in their garage (office)  and with outside expertise created a methodology that could be replicated.

In March of 2003, they had their first training. While they expected 20 people, 150 people flew in from all over the country and that was the beginning. Alberto shares some of the challenges that come with such rapid growth, including quality control and the question of when somebody gets trained in Zumba, will it be a certification (pass/fail) or will they let people train and let the market decide? They went with the latter.

Getting Zumba into the clubs was not easy.  While the smaller clubs jumped on Zumba, it would be a couple of years before the big box clubs got on board. But eventually they did and now Zumba has an amazing relationship with every major gym chain in the world.  To this day Zumba is one of the top three classes in every major fitness chain.

I then ask Alberto about Zumba Gold, as my mentor Joy Prouty along with Josie Garner where the brains behind this arm of the Zumba brand.  Alberto was at a trade show when Joy Prouty approached him and shared how she loved Zumba, but that when she taught classes to the older crowd some of the moves were hard for them. She asked if he would mind if she and Josie created an adaptation for the senior population and Zumba Gold – again over a handshake, was born. Alberto shares how it's been amazing to watch the growth with success stories such as one of their students being 104 years young.

Beto always said music was 70% of the class and so over the years Zumba has expanded into a lifestyle brand. Around 2008 they met Pit Bull at the Grammy’s. He realized that a Zumba class was just like a radio station and a phenomenal way for him to get his music heard. That was the beginning of Zumba creating a really good win, win relationship with artists and expanding into an entertainment brand.

We wrap up the conversation by Alberto sharing a life lesson that he gained from the fitness industry. He explained that in the fitness industry you get instant feedback. When you're standing in front of a crowd, you have to pay really close attention to the reactions of that crowd. It was this realization that has helped Alberto develop group empathy. Now, whenever he is looking out as he is speaking to a group of people, having meetings or holding conference calls,  he tries to understand what the other people are feeling so that he can iterate and improve their experience of that exchange of energy and information.

Group empathy – what a perfect place to end the conversation.

Direct download: Episode83_ThePerfectionDetox_AlbertoPerlman_Final.mp3
Category:Health -- posted at: 5:30am EDT

“Believe in Your Unique Genius”

About Todays Guest

Sadie Lincoln is the co-founder and CEO of barre3, a fitness company focused on teaching people to be balanced in body and empowered from within. Starting in 2008 with the flagship studio in Portland, Oregon, barre3 has grown to include more than 140 franchise studios powered by female entrepreneurs, plus an online-workout streaming-subscriber base in 98+ countries. What started as a workout has blossomed into a full-blown movement made up of millions of people focused on body positivity, being empowered, and redefining what success in fitness means.

Sadie is on Inc.'s Female Founders 100 list, has been featured on NPR's How I Built This, and speaks regularly on the topics of mindful leadership, the power of body wisdom, and the movement to redefine what success in fitness means. Beyond running her company and being a global spokesperson, Sadie still enjoys teaching barre3 classes to many of her founding clients in her hometown of Portland, Oregon.

Stay in Touch with Sadie

Website

Facebook

Instagram

Twitter

Show Notes

Sadie’s first memory of been introduced to fitness was with Jane Fonda, in her living room with her mom. She fell in deeply in love with fitness when it began to serve her life in the most important of ways, which for Sadie was finding a community and connection.

Sadie went to City College and then transferred to UCLA where she discovered the recreation center and felt an instant sense of belonging.  She started participating in the group exercise classes and by falling in love with the energy created within those four walls she decided she wanted to teach and her career in fitness began.

In addition to teaching students, Sadie also enjoyed leading other instructors. Sadie shares that to this day that's what she loves most about teaching. She has been teaching for close to 30 years and every time she teaches she believes she still grows as a person with each class.

One of Sadie’s superhero powers is seeing talent in other people and helping them discover their unique genius. She believes that every single instructor is so unique and so beautiful and has their own strengths, they just need to recognize them.

One of the reasons she branched out on her own to develop barre3, was that she saw some things in the industry that she felt were broken. She shares that it wasn't the industry's fault, but rather how we were approaching fitness and the formulas created within the industry.

These formulas and ideas were often attached to a person -  a kind of a guru, a super athlete or someone who's super aspirational. Oftentimes was models, athletes and people at the top of their game. And that fails most of us because none of us can be someone else. Then when we become attached to working out to become an ideal it often leads to dissatisfaction, depression, anxiety, low self-esteem, low body image, and most importantly a poor connection with fitness and moving. But Sadie believes that when we move to honor our own truth and to be our own best teacher, that is when we develop a healthy relationship with exercise.

Sadie has a unique view of our obligation when showing up in any class setting. That is, it is our job to take our own shape, stand in our own body and make decisions that are right for us versus copying the instructors. She believes copying skips understanding and the reason that we should do fitness is to move and to grow and to understand ourselves better. And when we look at fitness that way, instead of striving for a hard body we can leave with a wise body.

Sadie’s upbringing was unconventional. In the early '60s, Sadie's mom became really good friends with four other women. They all dropped out of the traditional lifestyle, became a part of the counterculture, and began experimenting with new ways of living.

They lived in nature and studied psychology together. They ended up all being single moms and decided to raise their children together and collaborate. Some of what they followed involved dreamwork and so as a child Sadie experienced sitting in a circle, sharing her dreams and at an early age was offered the opportunity to look inside and understand herself in a meaningful and authentic way. She learned amazing tools that helped her to look inside for answers.

Sadie shares the part of her background that helped her learn the business of fitness. She worked directly for the founder and CEO of 24 Hour Fitness, who became her mentor. He recognized her strengths and allowed her to flourish and thrive. Sadie got to travel the world, which offered her a global snapshot of fitness, and in turn, allowed her to investigate and learn about trends. Sadie shares that her favorite part about working at 24 Hour fitness was getting to sit in a room, with really bright people who would dig into the data

It was during this time that Sadie saw over and over again, that the industry did a really good job selling fitness, selling the before and the after. But she also realized that more people were leaving then we're coming in. Her big question became, “why are so many people leaving?”

Sadie saw that when you pulled back the camera, and you really looked at everything, just as fitness was rising and becoming increasingly popular, our national health was on the decline, obesity was on the rise along with body image and eating disorders.

We fast forward and Sadie shares her journey to opening her first studio in Portland. All based on wanting to create a new way to share the joy of movement - she wanted to do it differently. They moved from Oakland and Portland where there wasn't a lot of competition, put away all the business books and got to work. Instead of looking outside for the answers Sadie went within, asking, What do I need? What would I want in this product?

She wanted light and so she had big windows everywhere. She wanted to make sure that the lobby was just as important as the exercise room, so Sadie made sure that everybody that works in the front lobby is equally trained as her instructors and that there was no hierarchy.

On August 12th at 5:45 PM, the same day that she received her certificate of occupancy, Sadie taught her first barre3 class, and the rest was history. Many years later Sadie is still constantly changing and evolving in the class. One thing that never changes at Barre 3 is that things are always changing because the team is always listening and figuring things out in the moment. Based on science, physical therapists and most importantly their clients, Sadie is constantly evolving and mixing things up.

Currently, there are 140 Franchises of barre3, with Sadie and her husband owning six of the studios. The company is still privately owned and funded. Sadie offers full support to her franchisees and has over 50 full-time employees. Her investors are women and Sadie is committed to empowering the owners with all the tools and strategies needed to create a thriving business.

Sadie shares that with the business comes rollercoaster ride, one that she has learned to relax into. She constantly is asking herself, "What's best for Barre 3? What's healthiest for all these owners?" and that leads to growing as an individual. Her clients are growing, her owners are growing, her team is growing. Everyone rises together while growing in different ways.

When we can look within, that is how we continue to create change that is in service of others.

Direct download: Episode82_ThePerfectionDetox_SadieLincoln.mp3
Category:Health -- posted at: 5:00am EDT

“Speak to One Person, and Everyone Else will Eavesdrop”

Dubbed by Commonwealth Bank as Australia’s Leading Females Sales Trainer, Annette Lackovic’s grassroots started back in the fitness industry as a group fitness instructor at the young age of 15.

By the age 21, Annette had transformed a struggling health club into a multi-million dollar money pit within a short period of 6mths, quickly making her realize she had a knack for sales and business.

For the next 10 years, Annette trained thousands of business owners and gym staff, consulted to hundreds of health clubs and personal training studios with a big focus on ‘how to sell without being salesy’.

A 13-year FILEX Conference speaking veteran, Annette is a thought leader from not just sales but her deeper passion, the link between positive psychology and human performance.

Fast forward, today Annette keeps her finger on the pulse in the fitness industry by creating the very first online Sale Training University for health clubs (called S-Uni) allowing clubs to have their team trained up in sales and reduce the expenses of continual sales training.

Annette continues to be on the speaker circuit across the nation speaking on sales, wellness, and unstoppable personal performance.

Stay in Touch with Annette

Website

Podcast

Facebook

Instagram

Twitter

LinkedIn

Mentioned in the Show

Sales University

Upwork

Fiverr

Thanks to: This Episode is brought to you by the help of Yes Fitness Music. To try their no-credit card needed, 14-day free trial click here:

 

Annette and I met at an amazing event in 2018. It was called Iconic 2.0 with Ali Brown and took place in Phoenix, last November. We connected immediately, although at the time, I had no idea that Annette also had a long history in the fitness world.

Annette’s fitness journey started when she was 12. Her sister used to teach aerobics in a local community hall and Annette would turn up and do the class with her. By the age of 15, she knew this was going to be a part of her future.

At 17, Annette took her fitness certification and, like many others, it was when an instructor didn’t show up that her career began. At this time Annette lived in a little country town called Springwood, which is in the Blue Mountains, about an hour and a half out of Sydney.

Annette was taught by her mom that she could do anything, and with that came a lot of power. Annette shares the importance of having someone that believes in you at an early age, and how it can make such a difference as we get older.

As well as teaching fitness, Annette was a master at selling club memberships. She shares that she fell into sales and believes she was good at it because she loved people. It was her drive to help people get healthier, and show them how happy they could be through exercise, that ramped up her success in sales.Through another no-show, Annette moved into management even though she had no management experience, but through the mentorship of another salesperson, she fast-tracked her success.

Through her mentor, she learned the psychology on why people buy and this helped her systemize communications, that in turn helped other people follow a process to successful selling. By putting a framework around a method on how to lead people through their goals, and to show them how fitness is the solution to whatever problem they've got, returned rewarding results and great success.

Annette believes that a lot of personal trainers go into a sale without any structure. They hope that they're going to talk about the person's goals and the person's going to convert. But if we can come from a place that is really all about the customer, not about us, and not about getting the money, the transformation will be huge both for the customer and for us.

Annette shares that she was an intuitive salesperson, so while she didn't know what she was doing she was still successful. But it is when there's a process in place and you can bring in the Law of Connectivity that you will see improving results.

Annette explains that the Law of Connectivity means when that we shape an area of someone's life, such as weight loss or their health, it has a ripple effect into other areas of their life such as relationships, business, and work. Annette suggests when it comes to sales we do a consultative approach, which means we asked the small questions first that open the door to letting the customer tell us what they need, not what we think they want.

A consultative approach also means you need to have a stack of questions ready so that you can find your ideal customer and help them to find their number one priority.  What are the areas in their life that can be helped by fitness that on first glance may not seem connected?

Annette shares that many times we start sales and relationships by diving into the solution too soon.  What the customer needs, especially early on, is to have a spotlight placed on their lives that lets them review where they are right now. Annette reminds us of the saying, “The customer does not care how much you know until they know how much you care.”

Annette walks us through a scenario of her sales process and some questions she might ask such as:

How long has that (way of being) been going on for?

Do you mind if I ask if, if things weren't to change, let's just say for some reason you walk out today and you continue to keep in the lifestyle that you're actually living right now:

What's the ripple effect of that?

How, how would that continue to make you feel?

And at the same time, if you come from a place of service and you're really sitting there looking at that other human being saying, I'm truly here to help you train for the good of you, they will feel the difference and be motivated to buy.

Annette tells us how to test the buying temperature. She likes to call them tick questions. These are the little questions that you can ask, which allow the customer to see themselves inside the vision of the future. These small tick questions help the customer make little decisions before the big decision.

When it comes to any type of selling Annette shares that we have to get out of our head and more into the connection. She goes on to explain that structured questions give the customer freedom, and at the same time helps us decide if the person in front of us, is the right fit for us.

Just like anything, these questions and a strong sales process takes practice. Annette says you need to practice your questions in front of the mirror, in the shower, in the car. This way, you have them so dialed in, that when you are in front of your customer they're in your subconscious brain allowing you to be totally present as you listen to their answers.

We move into talking about ways to scale our business, in particular, the online model. Annette believes that if you are wanting to expand your business, that you will need to learn how to do online marketing or outsource it so someone can help you. The links to some of the resources we talked about can be found at the top of these show notes.

Annette also reminds us to feel our own compass and find quiet time. Because we are often so caught up in our day to day, we can't feel the magnetic pull to where we need to be. Getting still will allow you to ask and feel where the next step is. Tap into where your next move will need to happen and ask yourself, “ What am I actually feeling?” When we don't have that quiet time, we can't actually hear and feel where we are and where we should be going.

Find out where that true north is. Normally it's some big bombastic goal that scares the heck out of you, but that is what you're born to do. And then it's learning what are the steps that you need to do to get there.

We close the show with Annette giving advice on how to find clarity. She invites us all to go and take a moment to reflect on your perfect work day and then write it down in detail. Write down how your perfect work day would run from the moment you wake up to the moment your head hits the pillow.

We finish by Annette encouraging us to get out of our head and into the world and reminds us to always come from a place of gratitude. To continually just focus at the end of every day on the things you are grateful for and then take five minutes before you go to bed to journal on how are you feeling and what your goals are.

These two things will help keep you moving forward and in alignment with your true north.

Direct download: Episode_81_ThePerfectionDetox_AnnetteLackovic.mp3
Category:Health -- posted at: 4:30am EDT

“Be a Sherpa and Guide Those Behind You”

About Todays Guest

New York Times Best Selling Author of Push, Chalene Johnson is a lifestyle and business expert, motivational speaker, and podcast host. She and Bret, her husband of over twenty years, are the founders of the SmartLife movement. Today, with her husband, Chalene runs a fun loving, collaborative team focused on helping others live a healthier, more simplified life through their online academies, membership sites, and live, sold-out seminars.

Chalene, with the help of top dietitians, doctors, researchers, and experts, she founded the 131 Method - a nutritional coaching program that’s turning the diet industry upside down. She hosts two top-ranked podcasts, The Chalene Show and Build Your Tribe, Huffington Post recognized Chalene as one of the “Top 50 Female Entrepreneurs to Watch.”

Stay in Touch with Chalene:

Website

Facebook

Instagram

Twitter

Mentioned in the Show

1-3-1 Method by Chalene Johnson

Build Your Tribe Podcast

The Chalene Show Podcast

Will It Fly? by Pat Flynn

Show Notes

So I want to give you a little backstory about today's guest. I had scheduled all the incredible thought leaders and change agents, but I wanted to include one more person who had truly made the leap out of fitness and into the world of entrepreneurship. Someone who had pivoted 180 degrees to include non-fitness related programming within their brand.

I had just finished listening to one of Chalene's podcasts and thought to myself, wow, she would be the perfect fit, but with two podcasts of her own, a live event coming up and the launch of her new book, I thought to myself, there is no way she would have the time, but I reached out anyway and within five minutes I heard back from her and she said, "of course, I would love to be a part of your show." I felt it important for you to know how generous Chalene is off stage and outside of social media.

Chalene’s mom was a Jazzercise instructor. Both sides of her family struggled with their weight and dieting, and so at an early age through both a positive and negative influence, she was introduced to the world of fitness.

At the age of seventeen, after watching her mom instruct for many years Chalene began teaching at women's facility. Fast forward a few years and Chalene moved to Southern California. Moving from a small town to a big city was a bit of a culture shock and there were many rejections and a lot of practice before Chalene was hired.  But eventually, she found a position teaching at a high profile club and began her 10,000 hours toward building her phenomenal success in the world of fitness.

In our conversation, Chalene talks about the importance of constructive feedback. She learned that it's a gift and so decided to embrace it and utilize the feedback. By using feedback to empower her, it allows her to make work and voice even more impactful. Chalene shares, that her company wouldn't be where it is today if she didn't listen to her customers and their feedback. All of which she views as a gift, and believes these are the little whispers in her ear to help her be better.

Chalene shares that the biggest mistake she made was when she tried to create something almost privately in a test tube. When she tried to guess what problem it was that people wanted to be solved and also guessed how they would want to receive the information. This mindset did not lead to a successful program but once again she learned the lessons that she needed to take into iteration 2.0. Chalene believes that “success leaves clues” and so she tries to do a really good job of inventorying. This is where she looks at what she is doing right, what she is doing wrong, and then uses all of the information to move forward and improve.

We fast track forward and talk about the process that happened before Chalene had her first fitness program purchased by Beachbody. It began long before her television success and once again it was hard work, feedback, and iteration after iteration, that took her to her first infomercial.

Chalene had been teaching a unique workout that combined kickboxing, hit intervals and hip hop, but the secret sauce was the music.  Chalene created soundtracks that matched the routines in intensity and added also sound effects into the music that enhanced the customer's experience. This was when no-one was matching music to the moves, outside of the cheerleading industry.

There was such a demand for this workout that she created a specialty certification which then allowed her customized program to spread to hundreds and hundreds of gyms in over 60 different countries. During this time participants would send her success stories and she was so inspired by them that she saved them, printed them out, and them into a folder.

A few years later, the combination of these stories along with Chalene’s personality, talents and programming had several infomercial companies fighting for her attention. After a lot of discussions, and the fact that the company she eventually partnered with did not want to change her concept, she signed on with Beachbody.

Even though fitness was a big part of Chalene’s success she believes fitness is just a gateway drug to personal development. In her programs, in addition to the usual cues about movement and alignment, she talks about life, priorities, goal setting, along with the need to believe in yourself. She believed if she could teach people that if they had enough love for themselves to change their physique, they could change every single part of their life.

During our interview, we also talk about one of her biggest failures in the industry and how it almost took her and her family into bankruptcy. It was another program, that while solid in the structure was not appealing to her audience. For nine months Chalene had put everything into building this new format and there had been a lot of money, people and energy being directed into this one project. When it flopped, Beachbody had to let a lot of people go and Chalene shares that she had an unbelievable amount of guilt and shame about this, and began questioning her self-worth. At the same time, she and her husband were trying to repair things in their marriage and while this was a moment that she would not want to repeat, she also looks back with gratitude for the lessons learned during that time. Eventually, with the help of a therapist, her faith and with a commitment to each other, she and her husband got to the other side. Today, both their relationship and businesses are thriving.

We talk about the different ways to inspire people and Chalene wisely reminds us that not everyone is cut out for an entrepreneurial style business or even cut out for leadership. But if you are driven to go out and create your own path, she suggests that you need to become comfortable experimenting - throw some things against the wall and see what sticks. She encourages us to continue our own personal development journey, while at the same time teaching what we’ve just mastered and learned to others.

Chalene says, “Look back like a Sherpa and guide the people who are on the journey just behind you, not like 20 steps behind you, but turn over your shoulder and help the people right behind you, reach out and extend a hand and show the safest path to the people who are on the journey with you”

When it comes to next steps Chalene encourages us to put pen to paper. Give yourself about an hour with no distractions, no phone, no music, no people and no TV in the background. Just take a pen and a piece of paper and write down absolutely everything that pops into your head, big or small, regardless of the order, regardless of the likelihood or the possibility of this happening, but just absolutely anything that comes in your mind that feels like it could or should be the next right step.

She then encourages us to look at that page and identify what's the smallest thing you need to do next?

When you're just inching your feet forward, that's movement and you're not going to worry about making a mistake if you're just inching forward versus sprinting.

In building confidence Chalene invites us to take continual inventory of our successes, even if they're really, really small. She invites us to keep an evidence folder. Then with those positive experiences, we build.

Lastly, Chalene believes it's really important to learn the science around building positive habits, as it is when we master our habits we can put our attention, time and energy to creating and making a positive impact in the world.

 

Direct download: Episode80_ThePerfectionDetox_ChaleneJohnson.mp3
Category:Health -- posted at: 4:00am EDT

“Find the Gold Within Each Lesson”

 

Lashaun loves all movement, but to her yoga is the space where she becomes a vessel for life and learning. When she gets get on that mat, and especially when teaching, movement becomes a spiritual practice, a place where she feels like she can work out anything.

Lashaun started in the industry when she was 12 years old. She had three jobs as a teenager and one of them was working at the front desk of a small studio called The Unique Physique.
Lashaun learned fitness from like the world of bodybuilding, which allowed her to understand anatomy at a young age. While it was bodybuilding that caught her attention, it was group fitness that captured her heart. She began taking classes and eventually worked her way up into the front row. and like many others in our industry, one day, the teacher did not show up and Lashaun's teaching career began.

Years later after she graduated Lashaun did an internship in the state government where she began teaching the early morning classes. The early classes were a perfect fit and so she did the same thing when she moved to Boston to go to University and it was in Boston where Lashaun met Sherry Catlin, a legand in the world of fitness, who became her mentor for the next two decades.

Lashaun was in school studying philosophy and international relations and had every intention to move into politics and be a diplomat. She loved international relations and was paying for school by teaching fitness and only ever intended for it to be part-time. However, through a series of divine interventions, Lashaun slowly became more entrenched in the fitness community.

Still not in the business full-time, Lashaun moved to NYC and enrolled into a Master’s program at Columbia University and at the same time began teaching at the high profile club Equinox. One morning as Lashaun was going to teach her class, she realized that that was the only hour of her day where she was truly happy and that's when she decided to make fitness her full-time business.

Lashaun reminds us to make sure that if we are chasing a dream, it's our dream. Often, it's a dream that we think we're supposed to follow. Perhaps it's our parents' dream, a dream that we outgrew or perhaps it might be that you don't think your dream is good enough, or that you're good enough for the dream.

Lashaun talks about the importance of doing the inner work. The importance of getting support from teachers, mentors, spiritual coaches, and therapists or whatever it is that helps you along the way. Have a toolbox that lets you take whatever you experience, then pull out the gold.
She believes we need a mindset practice, a physical practice, and a career practice. Then all of those things work together to give you the tools, to be able to make use of every experience that comes your way.

We talk about ambition and the challenges that can come from that word. Lashaun believes there are so many reasons why people are not willing to go for it, but it really comes down to the particular shape of your wound around pursuing your dream? What is that voice that's holding you back or making you think that you can't have it all?

Lashaun is highly intuitive and talks about the importance of clarifying your signal to the Universe and aligning your vibration with your values and purpose. It is when we are sort of dabbling and we have one foot in, just playing and creating but we're not really committed, that the Universe and the people around us, don't really know how to help us. We need to get clear.

When we get super crystal clear then it's super easy for others to step in and say, "How can I help?"  So the clearer you get, the more action you will be able to take. Lashaun shares that it is the Yoga Mat that allows her to get clear about what she needs to do that day, what magic she needs to create, or what energy she needs to put out into the world.

She believes that when you ask for help, you will get an answer. However, if you expect a certain answer then you're going to get the answer that you expect. She reminds us to go back to the inner work and look at our expectations. "There's going to be something that is presented before you and you define what that is and your expectations around it. Do I expect that it’s going to fail? Do I expect that this is going to work out? Do I expect that I have what it takes to be there?"
And she encourages us to be aware, simply be aware, of our expectations.

Lashaun goes on to say you will be presented with a response and an opportunity, possibly a new path, a new person, a new idea. But then it's on you again. It’s up to you to take it to the next step, you've got to keep that iteration moving forward and engage. It's really a conversation with your dreams, with your soul, and with what you came here to do

We move into a meditation that Lashaun is exploring and one that can help us all.
A meditation that allows us to see the realization of all of our potential and goodness - and then before you open a door to any situation or room, bring all of you through that door.
Then when you step into that room, whatever that room is, and when you are aligned with the truth of you, you get to realize that you are personally here to do what you are destined to do. Then you must ask how you can serve as you step into the room. And on bringing your full self and being of service, you will glow, and the people you are meant to serve will be drawn to you.

Lashaun invites you to find a practice that lets you be you. Create a space that helps you be ready for whatever's to come. Think of you becoming you as your work. It is your work to be more of who you are, instead of focusing on what it is that you do. Then, when we come together with other people who are in that same alignment, we get to create magic in the world.

Lashaun invites to everyone in this industry to be the change makers. She believes we are the solution for the dissonance in the world and we have the greatest opportunity to help move the world forward into harmony. She invites us to think about how many other industries or careers have the ability to gather hundreds of people one to three times a week, put them in a positive mindset where they can actually think and be open to change, and then move things forward?

Lashaun goes on to say “I think that we are a gift to the people we serve. We're a gift to this country, we are a gift to the world and we should consider that precious. Every time we step into a room to teach, every time we touch a client, every time we write a workout program, consider it as a vessel for transformation for ourselves, for those we serve, and for the world that we live in.”

What a magnificent way to open the new series. Be the change you wish to see in the world.

 

Direct download: Episode_79_ThePerfectionDetox_LashaunDale.mp3
Category:Health -- posted at: 3:30am EDT

“If you knew how remarkable you are you would amaze yourself"

Whether you are in fitness full time, some of the time or none of the time, the wisdom, inspiration, and encouragement you will find from my guests, along with the tips, strategies, and ideas they will share on how you can elevate and expand your reach, will have you feeling empowered and energized.

Before becoming a speaker, author and podcaster I spend thirty plus years in the wonderful industry called fitness – and because for many of us, our passion is tied so tightly to our paycheck we sometimes can lose sight of the bigger picture.

Whatever type of creative you are and whether you work for yourself, for a company, or are still figuring out what you want to do when you grow up, I hope that you will find nuggets of gold within these conversations. Strategies that will help you continue to move forward into your greatness and goodness.

We have 24 guests that are about to share their wisdom and knowledge. Nothing is held back, and their sole goal is to help you rise. Not only are these experts in their field and change makers in their industry - they are compassionate, generous and amazing human beings, who are just as kind and generous when no-one is looking.

I will be releasing these next 24 shows Netflix style. Along with this episode, you will see conversations with:

Lashaun Dale

Chalene Johnson

Annette Lackovic

Sadie Lincoln

Alberto Perlman

Emma Barry

Once I hear from enough of you that you are ready for the next episodes, I will release the next six conversations, and so on, until all 24 are out into the world. Then it will be time for Season Three: The Business of Entrepreneurship.

At the end of these 24 shows, I will also be doing one extra show. This episode is for you, about you and with you. After listening to the shows, please leave me a voicemail through Facebook Messaging or send me an email to petra@petrakolber.com

Let me know your questions, feel free to share a short message on how a particular nugget or guest inspired you, or let me know what skills you use, to impact, influence, and inspire those around you.

When leaving your message or email be sure to let me know if I can use your voicemail and name on the show as I would love to share your voice with the Perfection Detox podcast community.

Welcome to Season Two: The Business Of Fitness

 

Direct download: Episode78_PerfectionDetox_PetraKolber.mp3
Category:Health -- posted at: 3:00am EDT

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