"Your Very Best Ideas Will Be Crafted When You Are Vulnerable" Andy Molinsky

Andy and I talk about how to step out of our comfort zones and reach for your dreams. Andy shares his backstory of being a shy student at College. He talks about what it took to get over his fear and trepidation around speaking - whether in the classroom, at the office or on stage.

We touch on the imposter syndrome (that most of us have) and we both have similar stories when it came to trying to avoid showing up when things scared us. We discuss how we both had to learn how to step out of our comfort zones so that we could show up and do the work that we love. Andy shares wonderful tools and strategies that we can all use to move out of the imposter syndrome, and he reminds us that it's perfectly acceptable to not know everything, but it is important to keep the curiosity and willingness to learn.

Whether it’s networking, going for a job interview, delivering difficult news or being in social situations we all will have moments when we will have to reach within to take the steps and have the conversations necessary to move forward. Andy shares the reasons we it is so hard to step out of our comfort zones and he helps us demystify the “why” behind why it is so difficult to reach beyond what we know for sure.

From his book Reach - Andy reveals the five psychological roadblocks, that when left unaddressed will get in the way of us reaching our potential:

1. Authenticity
2. Likeability
3. Competence
4. Resentment
5. Morality

Andy highlights the avoidance techniques that often become so familiar to us we don’t even realize we are getting in our own way. Below are the key ways we get creative to avoid doing the things we do not look forward to doing:

1. Partial delivery
2. Substitution
3. Procrastination
4. Rationalization

We wrap the conversation up by talking about the three traits that will move us out of the stagnation, enable us to work with our fears to move our dreams off the paper and into the world.

1. Find Your Source of Conviction
2. Customization
3. Clarity

"What Are You Already Known For?" Dorie Clark

1. What are people coming to you for? What are you known for? Dorie reminds us that we all have inherent skills, but we often spend time focusing on our gaps instead of our strengths. When people think of you what would come to mind? Can you create a product or an extension of what you already do that will allow you to share your gifts with more people, and in turn be compensated for your innate strengths?
2. If you were to expand your reach is one area which one would it be? Dorie invited us to consider many different types of revenue streams as a way to spread our risk over multiple platforms. She also suggested we do not begin more that two new channels a year, and to only focus on one channel at a time. What medium is appealing to you - Podcasting, blogging, writing, speaking, coaching? Spend the weekend thinking about which platform feels like a good fit to you and where you think you would best be able to be both creative and effective.
3. What is one thing you would like to explore? Dorie invites us to explore a side hustle as a way of revisiting our creativity and pursuing our passion. She shared words of wisdom by advising us not to quit our day job but to mitigate the risk and build a new side hustle overtime. Try several things to see what fits best for you and your life. What is one thing that you have been putting on the back burner? Why not use this weekend to try something new and see how things may unfold – you have nothing to lose.
4. Is there someone you can reach out to for advice? Dorie advises us all to find a mentor and someone who would be willing to be honest about compensation and expectations within the market place. We all need a guide of what the market is willing to pay, and even if it is a few years before you reach that level, at least you will have a solid goal and idea of where you are aiming. This is also a great metric to measure your progress.
5. How strong is your calling card? Dorie shares her thoughts on how to get noticed and this is her main topic in her book Stand Out. She recommends that we explore and master three areas. To really have people pay attention, we need to apply attention to three parts of our business and nurture all three parts equally. Content Creation - Social Proof - Your Network

"Create Opportunities For The Best Ideas To Win" Dorie Clark

As I pivot away from fitness as my main source of income and into writing and speaking Dorie Clark has been a huge mentor, and I am excited to share with you her wisdom and expertise in this show. She shares so many useful tips and strategies on how to finally make money doing what you love, and this conversation is rooted in the work of her new book, Entrepreneurial You.

Dorie gives her insights on what it takes to create multiple revenue streams and how to make money by sharing your expertise. She believes that so many of us run ourselves into the ground from working too hard and it is only when we work smarter, not harder, we can be our best self - avoid burnout and share our message.

We talk about the mindset needed to succeed, and we dive in around the topic of money and how it is important to learn and know the market standards and what it pays (whatever your market may be) to be able to price ourselves fairly and wisely in the arena of our career.

Dorie shares words of wisdom by advising us not to quit our day job but to mitigate the risk and build your new side hustle overtime. Try several things to see what fits best for you and your life. Perhaps explore a side hustle as a way of revisiting your creativity and pursuing your passion. Now is a great time to start a second career and immerse yourself in what you love, learn all you can and share your knowledge.

We talk about how to begin to build your audience and gather emails. You need to create a strong opt-in so that you can gather e-mails. Here are a few links that can help you:

Constant Contact

Mailchimp

Lead Pages

Dorie shares her process when deciding what to do, and believes that your first step is looking at what people are already coming to you for. Often you are so good at something that you don’t even realize that it could be your strength and your unique voice in the world. After that test the marketplace around your ideas.

Dorie talks about staying with it versus quitting and she encourages us to plan, prepare and know what metrics are important to you when deciding how long you are prepared to stay in the game before cutting bait and moving onto something else. We talk about the online space and what it takes to get a business up and running. Basically, this is your time to shine and so why not do it online. Online can be a fantastic way to make passive income where you can share your knowledge without taxing your body.

She shares the biggest mistake she has seen with Entrepreneurs: One being a fixed minded and only staying with what they know, and so miss some opportunities that are right in front of them. The other mistake is one that creative’s can get caught up in, and that is doing too many things at once. Avoid becoming so busy creating new things that you don’t have the time to put the care and time in, to make it work. Dorie recommends starting with one or two revenue streams per year. Get good, get better, dive in and then layer on more.

Additional books by Dorie: Reinventing You and Stand Out

Connect With Dorie Online and Social Media

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Dorie's Free Entrepreneurial You Self-Assessment

More About Dorie

Dorie Clark is an adjunct professor at Duke University’s Fuqua School of Business and a professional speaker. She is the author of the forthcoming Entrepreneurial You (Harvard Business Review Press). Her previous books include Reinventing You and Stand Out which was named the #1 Leadership Book of 2015 by Inc. magazine, one of the Top 10 Business Books of the Year by Forbes, and was a Washington Post bestseller. The New York Times has described her as an “expert at self-reinvention and helping others make changes in their lives.”

A former presidential campaign spokeswoman, she is a frequent contributor to the Harvard Business Review, and is a consultant and speaker for clients such as Google, Yale University, and the World Bank. She is also a producer of a multiple Grammy-winning jazz album.

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